Liaocheng bank card swipe fee will be lowered

Recently, the National Development and Reform Commission of the People's Bank of China jointly issued the "Notice on Improving the Pricing Mechanism for Bank Card Credit Card Fees" (hereinafter referred to as the "Notice"). The "Notice" stipulates that in order to further reduce the operating costs of merchants and improve the business environment of merchants, The new policy of lowering the bank card processing fee will be implemented on September 6. This means that merchants will reduce their operating costs by swiping their cards. Consumers will no longer have to worry about the store’s “high card fees”.

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Credit card processing fee will be lowered

Today, most businesses in our city have POS machines installed. When consumers pay for cards, merchants need to pay a certain fee.

It is understood that the bank card swiping fee is mainly the billing service fee charged by the acquiring institution, the card issuing bank service fee collected by the card issuing institution and the network service fee charged by the bank card clearing institution.

Taking a credit card as an example, the rate of credit card transactions is divided into 1:2:7 ratio between UnionPay, acquiring bank and issuing bank. "For example, if a consumer holds a CCB card on a POS machine at the Shanghai Pudong Development Bank and generates a fee of 10 yuan, then CCB will pay 7 yuan, Pufa will pay 2 yuan, and UnionPay will be 1 yuan." An industry insider gave the reporter an example.

The reporter learned that the current credit card fee policy was introduced in 2013. At that time, it was clear that the billing service fee was allowed to float up and down on the basis of the government guidance price, and the card issuing bank service fee and network service fee were subject to government pricing. According to the standards set in 2013, the rate of catering and entertainment is 1.25% of the transaction amount; the general category is 0.78% for department stores; the rate for people's livelihood, such as supermarkets, is 0.38%. After the adjustment, the merchant industry classification pricing will be cancelled, and a lot of contents such as borrowing and credit card differential billing will be implemented, and the rate level will be greatly reduced in general.

The Notice has adjusted the maximum capped amount of the card-issuing service fee and network service fee. After the adjustment, the issuer's service fee debit card transaction fee will not exceed 13 yuan; the network service fee does not distinguish between the loan and the credit card, and the single transaction fee does not exceed 6.5 yuan (that is, separate receipt and card issuance) When the organization collects, the amount of a single charge does not exceed 3.25 yuan). However, consumers need to pay attention to the fact that the transaction of the credit card does not implement a single cap control; the network service fee does not borrow or credit the card.

In this regard, a person in charge of a commercial bank in the city said, “In fact, this is the separation of borrowing and lending. The current policy is not to distinguish between debit and credit cards, the card processing fee is the same. But in fact, the debit card is Consumers use their own money to consume, credit cards are used in advance of the bank's money, the cost and risk of the two are not the same. So the new policy is more scientific and reasonable than the current policy."

According to industry insiders, there are some differences in the degree of profitability of merchants in different industries after adjustment. "In the catering and other industries, merchant credit card, debit card transaction card issuer service fee, network service fee rate can be reduced by 53%-63%, and department stores and other industries can reduce 23% -39%; supermarkets and other merchants pass The implementation of preferential measures will maintain the overall stable rate of the rate during the transition period of the reform; non-profit medical, education, social welfare, pension, charity institutions will implement the full payment of the card-issuing service fees and network service fees." In addition, the New Deal The service fee for the receipt of the order will also be subject to market adjustment. The acquiring service fee charged by the acquiring institution shall be determined by the acquiring institution and the merchant to determine the specific rate.

influences

The restaurant industry has the biggest burden reduction, and the card will be smoother.

According to industry insiders, “After canceling the industry classification, the biggest benefit should be the catering and entertainment category. The rate of credit card printing in the catering and entertainment industry was 1.25%, and the service fee of the issuing bank was 0.9%. Under the new policy, the catering and entertainment industry The total fee for service card and network service fee for merchant credit card and debit card transactions can be reduced by 53% to 63%, respectively, by more than half.

“Is the card rate to be lowered? Is this true?” In a restaurant on Dongchang Road, the person in charge of the restaurant said that he did not know about the adjustment of the credit card rate, but he said that if the card rate is canceled, the industry classification price will be Their catering industry is definitely good news. "Now our catering industry card fee is 1.25%. If consumers brush 100 yuan, we have to pay 1.25 yuan, 10,000 yuan is 125 yuan, and the procedure for swiping cards in one year. The fee is a big burden for us. Now we have to drop, we can save a sum of money."

"Sometimes go out to eat, if you spend money in the restaurant, some restaurants will say that the POS machine is broken and you can't swipe your card. Some bosses will say that the handling fee is too high, and it is recommended to pay cash." Ms. Li told reporters, " Once I went to the hairdressing salon to do my hair. When I checked out, the boss said that it would be best to pay cash. If I had to swipe my card, I would ask for a part of the handling fee. I am not willing to pay the handling fee and can only pay cash to the merchant."

Li Hailiang, general manager of UnionPay Liaocheng Branch, believes that the reduction of the bank card processing fee is equivalent to reducing the burden on merchants. “The business cost of the merchant has been reduced, and the operating environment has been effectively improved. It is more acceptable to accept the customer’s credit card payment than before. Conducive to consumers to get a better experience of credit card consumption."

Ma Fulan, deputy section chief of the Payment and Settlement Section of Liaocheng Branch of the People's Bank of China, said that in order to ensure the smooth and smooth implementation of the policy, the New Deal was officially implemented on September 6, 2016. At that time, the city will simultaneously reduce the bank card processing fee with the whole country.

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Banks have a lot of room for competition, and consumers can taste the sweetness.

The bank card credit card rate has dropped, and the reduction in merchant fee fees means that the bank and UnionPay intermediary business income is damaged.

“After the adjustment of the card processing fee, the income of the bank and UnionPay will inevitably decrease. However, in the long run, the reduction in the card-swapping rate will make the merchants’ acceptance of the card-swapping will be significantly improved, and the bank card acquiring business and the bank card consumption scale will be promoted. To reduce the cash leakage in the bank, positively promote the bank's intermediate income and deposits, and change from 'winning by quality' to 'winning by quantity'. At the same time, from another aspect, the amount of consumers swiping Raising can also reduce cash flow, increase consumer safety, and reduce cash flow costs," Li Hailiang said.

A person in charge of a commercial bank in the city also said, “This adjustment is more beneficial for small businesses. At present, large shopping malls and supermarkets are basically using POS machines, and large shopping malls often have benefits subsidy clauses when signing agreements with card issuers. The reduction of the rate has little effect on it. With the recent increase in electronic payment methods, the adjustment of the credit card rate is also to improve the competitiveness of bank card consumption."

Some insiders said that the target of this policy adjustment is: issuing banks, acquiring institutions, clearing houses and merchants, it seems that it has no impact on the general public. "But the operating costs of the merchants will decline, certainly to a certain extent. On the other hand, the consumers will also provide better card service, and the consumer card environment will be effectively improved, which will result in a more convenient card consumption experience. For cardholders, it means indirect benefits. In addition, under such circumstances, banks will also cooperate with merchants in various forms to stimulate consumption, and ultimately consumers will certainly taste the sweetness," the industry source said.

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