Personalized packaging

Not long ago, I received wedding candy from my colleagues. While savoring sweetness, the small, delicate packaging attracted the attention of the writer: the festive red with a special shape design and blessing with text, personalized. The author could not help sighing: small packaging does not have to be excessive, and can also be personalized!

In fact, we pay attention to the life around us and we will find that more and more personalized products are already available.

Yogurt packaging variety

In recent years, China's sour milk, lactic acid bacteria beverages and other dairy products have grown at an annual rate of 40%, and the diversified demand for yogurt has promoted the development of packaging technology. Such as the mother-daughter double cup: the product is mainly pure yoghurt plus fruit, pure yoghurt plus puffed food, fruit yoghurt plus chocolate, etc.; children rod-shaped packaging: 2 to 3 kinds of taste can be filled at the same time, the capacity is 50~150g , The external can add cartons or plastic bags, packaging and combination of decorative; multi-flavored cup packaging: can achieve 2 to 4 different flavors of the product at the same time filling and labeling; Cup plus layered filling: use transparent Cups for multi-layer or layered filling of various fruit drinks and yoghurt can further develop the children's dairy market.

Tea packaging personalized

Not long ago, at the Lushan International Tea Culture Festival, a number of personalized tea packagings replaced the traditional iron drum and paper drum packaging. "Cigar tea" and "lipstick tea" packaged in packets, "antique tea" packaged in paulownia wood, and gourmet tea accompanied by an "ID card". The "original identity" of the tea contains the specific origin of the tea, the picking time, and the production process. The detailed information makes the tea more personalized.

New wine packaging

Alcohol packaging is undoubtedly one of the most personalized packaging markets. However, for wine packaging we see more than just the difference in the size of the bottle, but the shape is much the same. The new wine packaging will also show a variety of different forms of personalization, mainly in packaging materials, bottle types and design concepts. From a worldwide perspective, the packaging of wine is not limited to plastic bottles, glass bottles and plastic bags. In the future, China's wine packaging will also be increasingly rich in packaging materials, such as the use of composite paper materials with color outside. Box packaging will be more favored. Soft packaging of small-capacity wine not only meets the needs of women in the United States for small amounts of drinking, but also meets the “low price” demand in the rural market, and can directly supply consumers and efficiently cover terminals. The special packaging for different gender consumer groups, themed packaging for different consumption occasions, exclusive packaging for different sales channels, and fashionable packaging for different consumer preferences will also become one of the trends in the market.

In fact, from cosmetic packaging, to food and beverage packaging, to packaging such as glasses and clothing, personalization is becoming one of the important trends in the market.

Source: International Plastics Industry Network