Solving the crisis in the furniture industry requires “de-capacity”

Recently, it has been reported that the Red Star Macalline Pazhou store will “close the door” at the end of the year for various reasons, and the “staking of the land” in the domestic furniture store has once again triggered industry attention. At the same time, in September, the well-known domestic furniture exhibition will also be opened, from international famous furniture (Dongguan) exhibition, to Guangzhou International Furniture Exhibition, to Shanghai China International Furniture Exhibition, and the whole market is turbulent. In the case, the development of the exhibition naturally attracted the attention of the industry. Recently, at a furniture forum, including Chen Baoguang, vice chairman of the China Furniture Association, and Xu Meiqi, deputy director of the Shanghai Furniture Research Institute, and other heavyweights have spoken on topics related to the furniture industry.

Solving the crisis in the furniture industry requires “de-capacity”

“In 2012, China's furniture industry faced an extremely complicated economic situation.” Xu Meiqi, deputy director and professor of Shanghai Furniture Research Institute, said in his speech that at present, due to the impact of macroeconomic regulation and control, the furniture industry has experienced a depression. At the same time, domestic labor prices have continued to increase, raw and auxiliary materials have risen, and production costs have risen sharply. Uncertainty in the international market is increasing, and there are more trade barriers and non-trade barriers. The development of China's furniture industry has reached a turning point, and enterprise upgrade and transformation is imminent.

Xu Meiqi said that the financial tsunami in 2008 triggered a global economic recession, but Chinese furniture continued to develop at a high speed in the following three years. In 2011, the total output value of China's furniture industry reached 1.01 trillion yuan (US$ 154 billion), and the export volume reached $38.8 billion. Judging from this year's situation, "the good days of the furniture industry seems to have finally come to an end." The crisis in China's furniture industry is manifested in serious overcapacity, and the most fundamental way to solve this crisis is to "de-capacity."

Furniture store transformation is imminent

"This year's home store exit phenomenon has appeared in large numbers, which is the performance of commercial real estate appreciation." In response to the collapse of the Red Star Macalline Pazhou store, Chen Baoguang, vice chairman of the China Furniture Association, analyzed that most domestic home stores are leased property operations, rising year by year. The rent has already overwhelmed the resident merchants, and the appreciation of commercial real estate is a key factor in overwhelming the “two landlords”.

For example, Chen Baoguang said that the Xianghe home store with a business scale of 2.2 million square meters will reduce the rent from 120 yuan/square meter to below 80 yuan/square meter. The business of the merchants is very difficult. Despite this, a large-scale home store with a business area of ​​more than 5 million square meters has been opened. "One side is a large number of home stores, and the other is a new store." This is a very abnormal phenomenon. ”

Professor Xu Meiqi said that the expansion of the hypermarket "insatiable" will be self-sufficient. Chain companies such as Red Star Macalline and Jisheng Weibang should take the initiative to transform from commercial brands to industrial brands in order to avoid major turmoil in the industry.

The future development of the furniture exhibition needs to be explored

Throughout the current furniture exhibitions, furniture exhibitions all over the country have appeared one after another. The original exhibitions are getting bigger and bigger. Under the current situation, how should furniture exhibitions develop? Huang Weiye, executive director of Hong Kong Xingli Group and president of Shenzhen Furniture Association, gave a case to illustrate the current situation of the exhibition. He said that when his furniture factory was first exhibited, the booth was only 9 square meters, and now every exhibition has reached 2000 square meters. Participating in the exhibition twice a year, each time holding a large booth, is for the face of the company, it can be said that many companies were "kidnapped" by the exhibition. However, excessive participation in the exhibition will consume a lot of manpower and material resources, which is very unfavorable for some growing furniture companies. "In the past two years, the market has not been good. Some furniture companies have not paid the booth fees and they have no effect."

Chen Baoguang, vice chairman of the China Furniture Association, believes that under the pressure of the economy, the transformation of furniture companies is painful and faces the challenges of industrial transfer and brand upgrading. The key to the enterprise is to find its own position and “learn to give up”. At the same time, Chen Baoguang also said that the scale of the Shanghai Furniture Fair is expected to reach 500,000 square meters this autumn. The booth is still very tight. It is expected that within 10 years, China will have a furniture exhibition with a scale of 1 million square meters. "So the furniture enterprises must have confidence, Asian furniture. The rise in manufacturing is still a big trend."

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