Talk about Misunderstanding of Tobacco Label Packaging Design

In recent years, with the rapid development of the tobacco industry, more and more businesses have realized that the quality of cigarette packaging directly affects the market share of cigarettes. Therefore, new types of packaging have been introduced, which has improved China's cigarettes to some extent. The level of trademark design. However, there are also some companies lack of innovative packaging design ideas, even into the misunderstanding of cigarette packaging design.
Excessive pursuit of gentrification, "the best"
With the development of the socialist economy, people’s living standards are getting higher and higher, and consumers’ eyes are becoming more and more critical. A cigarette package with a novel design and high aesthetic value can indeed arouse the desire of consumers to purchase and bring great economic benefits to the business. However, some businesses are excessively pursuing the gentrification of cigarette packaging, and have launched such packages as “great goods”, “boutique”, and “kings of kings” and wait for the use of gold and silver to wrap them into the extreme of light goods. Most consumers want to buy a cheap product. This practice can only keep them away from them. Those who really buy cigarettes cannot afford to smoke and contribute to the luxury and corruption.
Lack of personality characteristics, blind pursuit of "foreign taste"
Some merchants seized the psychology of some consumers admiring "foreign goods," and put a full package of "foreign flavor" on the goods. The whole package does not have a Chinese character, and it implements a complete "westernization", making it almost impossible for people to read Chinese cigarettes. . As everyone knows, this design style does not adapt to China's national conditions. After all, the proportion of Chinese consumers who can understand “foreign language” is not large, so it is difficult for consumers to establish a brand image in the minds of the general public. The result can only be counterproductive.
Imitation of Famous Brands Some businesses have spotted the psychology of some consumers admiring famous brands, and they have produced many similar and similar "brand-name" cigarettes. For a time, famous brands such as "Hongtashan", "Malboro" and "555" are on the market. The twin brothers of cigarettes are everywhere, misleading consumers and infringing consumer rights. In today's society, the demand for respecting intellectual property rights and safeguarding intellectual property rights is increasing. This practice is bound to be severely sanctioned by the law. According to reports, there have been many cases of infringement of cigarettes in China.
As an important part of the tobacco industry design, cigarette packaging design is to inherit and carry forward the traditional art of the Chinese nation, introduce new ones, design cigarette packs with both ethnic styles and era characteristics, or blindly copy and plagiarize other people’s trademarks. A question worthy of serious consideration.