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The sporting goods industry is the industry with the largest scale, the highest degree of marketization, and the best development. The supply and demand market is also the most mature. The development history of the sports industry in developed countries shows that, apart from the start-up and development of other sporting markets, the sporting goods market can also stimulate the start-up and development of other sports markets and form positive interactions. The industry generally believes that China's sporting goods industry will maintain rapid growth for a long time to come. The reason is: China's development of sporting goods manufacturing industry has cost advantages, continuous improvement in the level of production technology; the acceleration of urbanization and the rapid development of the national sports infrastructure; the implementation of the Olympic Games glory and the national fitness plan; international and domestic sports goods market The great potential for development. China's sporting goods industry has gone from planned economy to market economy, from self-produced and self-sale to the development of a world-scale processing plant. With the implementation of China’s coastal development strategy, it has accepted the international transfer of sporting goods production in developed countries and regions due to labor, energy, and environmental protection issues. The participation of a large number of foreign-funded enterprises in China’s sporting goods industry is in terms of materials, equipment, technology, and marketing. Other aspects have improved the grade, greatly speeding up the upgrading of domestic sports goods, making China's sporting goods industry have achieved considerable development in terms of total quantity and quality, which not only satisfies the needs of the domestic market, but also participates in the international market. competition. In 1998, the output value of sporting goods in China reached 140 billion yuan, and it maintained an annual growth rate of 50 billion yuan. More than 65% of the world's sports products are produced in China, and China has become the world's largest production and processing base for sporting goods. According to foreign research institutions, the scale of the global sports goods market reached 460 billion U.S. dollars in 2001, of which the Chinese market accounted for about 30 billion U.S. dollars. With the success of Beijing’s bid for the Olympics, China’s plus the World Trade Organization (WT) O and the World Federation of Sporting Goods (wFGIS), the global share of China’s sporting goods market will be even greater.
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