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The official guidance of the integration of sports and tourism will be introduced to highlight the outstanding outdoor sports Travel Date:2016-06-15 20:43
In mid-May, the 2016 China Tourism Industry Investment and Financing Promotion Conference was held in Jinan. At the meeting, the General Administration of Sport of China and the National Tourism Administration signed the Cooperation Agreement on Promoting the Integration and Development of Sports Tourism. The former Deputy Director of the State Sports General Administration, Feng Jianzhong, attended the meeting and said in a speech that he will work with related functional departments such as tourism and finance to promote the interactive integration of sports tourism and help the transformation and upgrading of the economy. The National Tourism Administration and the State General Administration of Sport’s guidance on promoting the integration and development of sports tourism have entered a tense drafting stage.
National Tourism Administration and National Sports General Administration Guiding Opinions on Promoting the Integration and Development of Sports Tourism (Draft)
The tourism development committees, tourism bureaus, and sports bureaus of provinces, autonomous regions, and municipalities directly under the Central Government, the tourism bureau and sports bureau of the Xinjiang Production and Construction Corps:
In order to thoroughly implement the “Several Opinions of the State Council on Promoting the Reform and Development of the Tourism Industry†(Guo Fa (2014) No. 31) and “Several Opinions of the General Office of the State Council on Further Promoting Tourism Investment and Consumption†(Guobanfa [2015] No. 62) In accordance with the spirit of the "Several Opinions of the State Council on Accelerating the Development of the Sports Industry and Promoting Sports Consumption" (Guo Fa (2014) No. 46) and promoting the integration of sports tourism, we hereby offer the following opinions:
First, to fully understand the importance of promoting the integration of sports tourism development Sports is an important resource for the development of the tourism industry, tourism is an important market power to promote the sports industry. Promoting the integration and development of sports tourism is an indispensable requirement for enriching the tourism product system, expanding tourism consumption space, promoting the transformation and upgrading of tourism industry and improving the quality and efficiency, and implementing the concept of global tourism development; it is to revitalize sports resources, enhance the level of sports marketization, and expand sports. The scale of the industry, the improvement of the physical quality of the people, and the inevitable choice of comprehensively promoting the fitness of the entire nation.
In recent years, with the support of party committees and governments at all levels and under the impetus of sports enterprises and tourism enterprises, the development of sports tourism has formed a certain market scale and has achieved certain economic and social benefits. However, on the whole, the development of the integration of sports tourism is still in a spontaneous state, the cooperation mechanism is not smooth, the content of cooperation is not deepened, and policies and measures are not in place. There is still a big gap between the current development of sports tourism and the increasing demand for sports tourism from the people. The tourism and sports departments need to mobilize the polarities of all areas, innovate work methods, form work synergy, create a work situation, actively nurture the sports tourism consumer market, optimize the supply system of sports tourism, and increase the proportion of sports tourism in the tourism industry and sports industry. Give play to the important role of sports tourism in stabilizing growth, adjusting structure, and benefiting people's livelihood.
II. General Requirements (1) The guiding ideology Fully implement the spirit of the 18th National Congress of the Party and the Second Plenary Session of the 18th, 18th, 3rd, 4th, and 5th Central Committee of the Communist Party of China. In accordance with the decision-making arrangements of the Party Central Committee and the State Council, adhere to the four overall strategic plans. Firmly establish innovation, coordination, green, open and shared development concepts, fully tap and give full play to China's advantages in sports tourism resources, promote the integration and development of tourism and sports, cultivate and expand sports tourism enterprise clusters, and build China's sports tourism industry system and brand. To cultivate sports tourism into a new economic growth point for the national economy, to meet the diverse population needs of diverse fitness activities and tourism and leisure, and to make greater contribution to building a well-off society in an all-round way.
(b) Basic principles Market-led government support. In accordance with the marketization and industrialization ideas to promote the integration of sports tourism development. The full market plays a decisive role in the allocation of resources, increasing government support in the development of sports tourism, stimulating social vitality and business motivation, and establishing and improving the sports tourism industry system. People-oriented, corporate body. To meet the people's increasing demand for sports tourism and leisure, with the objective of nurturing and strengthening the main body of sports tourism enterprises, accelerate the supply side reform of sports tourism, accelerate the development of sports tourism, continuously improve the sports tourism supporting facilities, and improve the level of sports tourism services. Strengthen characteristics and cultivate brand. Promote the characteristics and branding of sports tourism products and projects. Develop sports tourism products and projects with regional characteristics and industrial characteristics, increase the promotion and promotion of sports tourism and market development, build sports tourism brands, and increase the international influence and popularity of sports tourism in China. Strengthen supervision and standardize development. Strengthen the management and supervision of sports tourism market, increase law enforcement, promote the standardization and professionalization of sports tourism services, strengthen cooperation and exchanges with relevant international organizations and organizations, learn international advanced concepts and methods of sports tourism, and upgrade China's sports tourism services internationally. Level.
(III) Development objectives The sports tourism infrastructure and supporting service facilities have been continuously improved, the development environment has been further optimized, and China’s sports tourism industry system has been initially established. By 2020, the number of sports tourism will reach 10% of the total number of tourists, and the total consumption scale of sports tourism will reach 500 billion yuan. A number of national and provincial sports tourism demonstration bases will be built nationwide to foster some international recognition and market competitiveness. Sports tourism companies and well-known brands.
Third, the key tasks (a) to cultivate sports tourism events and activity market. Organize international, national and regional special sports events to support local joint bids, organize or introduce internationally renowned events, and promote the close integration of sports events and tourism activities. Guide tourism enterprises to promote sports events and tourism in the tourism market, and reward and honor travel agencies that have made outstanding contributions in designing and developing tourism projects and routes in conjunction with domestic sports events. Support the development of regional sports brigade festival activities with strong ethnic customs and high levels of mass participation, and launch the national key national and folk traditional sports tourism festive catalogues in phases and in batches.
(B) to carry out sports tourism industry demonstration work. Strengthen the development of relevant standards for sports tourism, and promote the development of the national sports tourism industry through standards and demonstrations. Each year, five national sports tourism demonstration cities are selected nationwide to promote the development of sports tourism in key regions. We will focus on outdoor sports tourism and focus on the development of sports tourism new products and new forms of business such as ice sports tourism, coastal sports tourism, car camping sites, aviation flying camps, bicycles, and mountaineering, and actively promote various national sports bases to enter the sports tourism market. Starting from the construction of facilities and service standards, the standards for demonstration bases for sports tourism shall be formulated; according to the categories of sports activities, the two departments shall jointly determine the national-level sports tourism demonstration bases. (3) Encourage and guide the investment in the sports tourism industry. Accelerate the formation of multiple investment and financing systems that are compatible with the development of the sports tourism industry. Jointly support the listing of eligible sports tourism enterprises. Support and guide sports tourism enterprises to raise funds through relevant charging rights and operating rights (quality) pledges. Actively explore and promote effective PPP and BOT financing methods for sports tourism projects. Each year, joint selection of a group of national sports tourism key recommended projects. Strengthen cooperation with financial institutions such as the National Development Bank to support key sports tourism projects. Increase support for sports tourism projects in existing sports industry funds and tourism industry funds. Support the establishment of sports tourism industry fund. (D) increase sports tourism product promotion efforts. Encourage and support local tourism and sports departments to use various forms to strengthen publicity and expand influence, and guide all sectors of society to pay attention to supporting the development of the sports tourism industry. Focusing on sports events, fitness and leisure sports, and ethnic sports, we will promote sports tourism in the international market. To increase the level of internationalization and marketization of the China Sports Tourism Expo and build it into a sports tourism event with extensive influence. In the publicity materials of the sports department and the tourism department, in various sports and tourism exhibitions, increase the content of sports tourism; increase the proportion of sports tourism souvenirs in the tourism commodity fair. (5) Strengthen the main body of sports tourism market. Encourage the development of professional sports tourism management organizations, support a group of sports brokerage companies and sports tourism enterprises with high development potential, and promote the merger and reorganization of sports tourism enterprises. Together for the sports tourism enterprises to strive for financial and taxation, financial land and other policy support. Under the premise of legal compliance, we encourage the establishment of individual sports tourism organizations and groups to guide the regular, orderly and healthy development of all kinds of sports tourism clubs. Joint recognition of a group of outstanding sports tourism companies and sports tourism clubs. (6) Strengthen the sports tourism public service. The infrastructure construction of the sports industry and tourism industry should be tilted toward sports tourism, and the investment in public service facilities for sports tourism must be increased. Encourage all localities to combine sports tourism with citizen leisure and build a number of leisure greenways, bicycle lanes, hiking trails and other sports tourism public facilities. Promote the construction of sports tourism public information service platform, and make full use of tourism consulting, distribution and other systems to provide information consulting, circuit design, traffic distribution, and event booking services for sports tourism projects. Strengthen the supervision and management of sports tourism safety, improve the safety of sports tourism to prevent early warning and rescue, and actively promote sports tourism insurance. (7) Strengthen sports tourism planning and theoretical construction. Grasp the top-level design, organize the development of the National Outline for Sport Tourism Development and relevant special plans. In the development of sports and tourism planning in various places, it is necessary to fully reflect the content of sports tourism. Emphasize the theoretical research on the development of sports tourism industry, establish a sports tourism expert database, jointly publish sports tourism research topics, and guide institutions and scientific research institutions to provide intellectual support for sports tourism. Establish a statistical index system for sports tourism, carry out sports tourism surveys, master the basic conditions of sports tourism development, and compile the Annual Development Report of Sports Tourism. (8) Training sports tourism talents. Encourage and support national sports academies and tourism academies to set up sports tourism majors or increase corresponding professional courses. Encourage and support all localities to develop sports tourism vocational education and accelerate the cultivation of sports tourism management talents and professional technical talents. Encourage sports tourism enterprises to establish sports training practical training bases in cooperation with sports and tourism colleges and universities, and include sports tourism content into the training system for tour guides. Joint recognition of outstanding sports tourism talents.
4. Safeguards Establish a long-term working mechanism for collaboration and cooperation between the tourism and sports sectors and strengthen leadership of the sports tourism industry. The National Tourism Administration and the Sports General Administration of China are established as the team leader responsible for the comrades, who are in charge of the leadership and deputy team leaders, and the national sports tourism leading group that the relevant functional departments are involved in. They coordinate and formulate relevant policies on promoting the development of sports tourism and strive to obtain financial support for related projects. , study and deploy major activities and work measures. Travel and sports departments at all levels must establish corresponding working mechanisms, develop characteristic sports tourism industry according to local conditions, and promote close cooperation in sports tourism.
Tourism and sports departments at all levels must enhance their understanding of the importance of sports tourism development and enhance their sense of mission and responsibility. In accordance with the requirements of this Opinion, under the leadership of local party committees and governments, we must step up the development of specific measures for implementing this Opinion and ensure that all work measures are implemented.
National Tourism Administration National Sports Administration, June 11, 2016
In mid-May, the 2016 China Tourism Industry Investment and Financing Promotion Conference was held in Jinan. At the meeting, the General Administration of Sport of China and the National Tourism Administration signed the Cooperation Agreement on Promoting the Integration and Development of Sports Tourism. The former Deputy Director of the State Sports General Administration, Feng Jianzhong, attended the meeting and said in a speech that he will work with related functional departments such as tourism and finance to promote the interactive integration of sports tourism and help the transformation and upgrading of the economy. The National Tourism Administration and the State General Administration of Sport’s guidance on promoting the integration and development of sports tourism have entered a tense drafting stage.
National Tourism Administration and National Sports General Administration Guiding Opinions on Promoting the Integration and Development of Sports Tourism (Draft)
The tourism development committees, tourism bureaus, and sports bureaus of provinces, autonomous regions, and municipalities directly under the Central Government, the tourism bureau and sports bureau of the Xinjiang Production and Construction Corps:
In order to thoroughly implement the “Several Opinions of the State Council on Promoting the Reform and Development of the Tourism Industry†(Guo Fa (2014) No. 31) and “Several Opinions of the General Office of the State Council on Further Promoting Tourism Investment and Consumption†(Guobanfa [2015] No. 62) In accordance with the spirit of the "Several Opinions of the State Council on Accelerating the Development of the Sports Industry and Promoting Sports Consumption" (Guo Fa (2014) No. 46) and promoting the integration of sports tourism, we hereby offer the following opinions:
First, to fully understand the importance of promoting the integration of sports tourism development Sports is an important resource for the development of the tourism industry, tourism is an important market power to promote the sports industry. Promoting the integration and development of sports tourism is an indispensable requirement for enriching the tourism product system, expanding tourism consumption space, promoting the transformation and upgrading of tourism industry and improving the quality and efficiency, and implementing the concept of global tourism development; it is to revitalize sports resources, enhance the level of sports marketization, and expand sports. The scale of the industry, the improvement of the physical quality of the people, and the inevitable choice of comprehensively promoting the fitness of the entire nation.
In recent years, with the support of party committees and governments at all levels and under the impetus of sports enterprises and tourism enterprises, the development of sports tourism has formed a certain market scale and has achieved certain economic and social benefits. However, on the whole, the development of the integration of sports tourism is still in a spontaneous state, the cooperation mechanism is not smooth, the content of cooperation is not deepened, and policies and measures are not in place. There is still a big gap between the current development of sports tourism and the increasing demand for sports tourism from the people. The tourism and sports departments need to mobilize the polarities of all areas, innovate work methods, form work synergy, create a work situation, actively nurture the sports tourism consumer market, optimize the supply system of sports tourism, and increase the proportion of sports tourism in the tourism industry and sports industry. Give play to the important role of sports tourism in stabilizing growth, adjusting structure, and benefiting people's livelihood.
II. General Requirements (1) The guiding ideology Fully implement the spirit of the 18th National Congress of the Party and the Second Plenary Session of the 18th, 18th, 3rd, 4th, and 5th Central Committee of the Communist Party of China. In accordance with the decision-making arrangements of the Party Central Committee and the State Council, adhere to the four overall strategic plans. Firmly establish innovation, coordination, green, open and shared development concepts, fully tap and give full play to China's advantages in sports tourism resources, promote the integration and development of tourism and sports, cultivate and expand sports tourism enterprise clusters, and build China's sports tourism industry system and brand. To cultivate sports tourism into a new economic growth point for the national economy, to meet the diverse population needs of diverse fitness activities and tourism and leisure, and to make greater contribution to building a well-off society in an all-round way.
(b) Basic principles Market-led government support. In accordance with the marketization and industrialization ideas to promote the integration of sports tourism development. The full market plays a decisive role in the allocation of resources, increasing government support in the development of sports tourism, stimulating social vitality and business motivation, and establishing and improving the sports tourism industry system. People-oriented, corporate body. To meet the people's increasing demand for sports tourism and leisure, with the objective of nurturing and strengthening the main body of sports tourism enterprises, accelerate the supply side reform of sports tourism, accelerate the development of sports tourism, continuously improve the sports tourism supporting facilities, and improve the level of sports tourism services. Strengthen characteristics and cultivate brand. Promote the characteristics and branding of sports tourism products and projects. Develop sports tourism products and projects with regional characteristics and industrial characteristics, increase the promotion and promotion of sports tourism and market development, build sports tourism brands, and increase the international influence and popularity of sports tourism in China. Strengthen supervision and standardize development. Strengthen the management and supervision of sports tourism market, increase law enforcement, promote the standardization and professionalization of sports tourism services, strengthen cooperation and exchanges with relevant international organizations and organizations, learn international advanced concepts and methods of sports tourism, and upgrade China's sports tourism services internationally. Level.
(III) Development objectives The sports tourism infrastructure and supporting service facilities have been continuously improved, the development environment has been further optimized, and China’s sports tourism industry system has been initially established. By 2020, the number of sports tourism will reach 10% of the total number of tourists, and the total consumption scale of sports tourism will reach 500 billion yuan. A number of national and provincial sports tourism demonstration bases will be built nationwide to foster some international recognition and market competitiveness. Sports tourism companies and well-known brands.
Third, the key tasks (a) to cultivate sports tourism events and activity market. Organize international, national and regional special sports events to support local joint bids, organize or introduce internationally renowned events, and promote the close integration of sports events and tourism activities. Guide tourism enterprises to promote sports events and tourism in the tourism market, and reward and honor travel agencies that have made outstanding contributions in designing and developing tourism projects and routes in conjunction with domestic sports events. Support the development of regional sports brigade festival activities with strong ethnic customs and high levels of mass participation, and launch the national key national and folk traditional sports tourism festive catalogues in phases and in batches.
(B) to carry out sports tourism industry demonstration work. Strengthen the development of relevant standards for sports tourism, and promote the development of the national sports tourism industry through standards and demonstrations. Each year, five national sports tourism demonstration cities are selected nationwide to promote the development of sports tourism in key regions. We will focus on outdoor sports tourism and focus on the development of sports tourism new products and new forms of business such as ice sports tourism, coastal sports tourism, car camping sites, aviation flying camps, bicycles, and mountaineering, and actively promote various national sports bases to enter the sports tourism market. Starting from the construction of facilities and service standards, the standards for demonstration bases for sports tourism shall be formulated; according to the categories of sports activities, the two departments shall jointly determine the national-level sports tourism demonstration bases. (3) Encourage and guide the investment in the sports tourism industry. Accelerate the formation of multiple investment and financing systems that are compatible with the development of the sports tourism industry. Jointly support the listing of eligible sports tourism enterprises. Support and guide sports tourism enterprises to raise funds through relevant charging rights and operating rights (quality) pledges. Actively explore and promote effective PPP and BOT financing methods for sports tourism projects. Each year, joint selection of a group of national sports tourism key recommended projects. Strengthen cooperation with financial institutions such as the National Development Bank to support key sports tourism projects. Increase support for sports tourism projects in existing sports industry funds and tourism industry funds. Support the establishment of sports tourism industry fund. (D) increase sports tourism product promotion efforts. Encourage and support local tourism and sports departments to use various forms to strengthen publicity and expand influence, and guide all sectors of society to pay attention to supporting the development of the sports tourism industry. Focusing on sports events, fitness and leisure sports, and ethnic sports, we will promote sports tourism in the international market. To increase the level of internationalization and marketization of the China Sports Tourism Expo and build it into a sports tourism event with extensive influence. In the publicity materials of the sports department and the tourism department, in various sports and tourism exhibitions, increase the content of sports tourism; increase the proportion of sports tourism souvenirs in the tourism commodity fair. (5) Strengthen the main body of sports tourism market. Encourage the development of professional sports tourism management organizations, support a group of sports brokerage companies and sports tourism enterprises with high development potential, and promote the merger and reorganization of sports tourism enterprises. Together for the sports tourism enterprises to strive for financial and taxation, financial land and other policy support. Under the premise of legal compliance, we encourage the establishment of individual sports tourism organizations and groups to guide the regular, orderly and healthy development of all kinds of sports tourism clubs. Joint recognition of a group of outstanding sports tourism companies and sports tourism clubs. (6) Strengthen the sports tourism public service. The infrastructure construction of the sports industry and tourism industry should be tilted toward sports tourism, and the investment in public service facilities for sports tourism must be increased. Encourage all localities to combine sports tourism with citizen leisure and build a number of leisure greenways, bicycle lanes, hiking trails and other sports tourism public facilities. Promote the construction of sports tourism public information service platform, and make full use of tourism consulting, distribution and other systems to provide information consulting, circuit design, traffic distribution, and event booking services for sports tourism projects. Strengthen the supervision and management of sports tourism safety, improve the safety of sports tourism to prevent early warning and rescue, and actively promote sports tourism insurance. (7) Strengthen sports tourism planning and theoretical construction. Grasp the top-level design, organize the development of the National Outline for Sport Tourism Development and relevant special plans. In the development of sports and tourism planning in various places, it is necessary to fully reflect the content of sports tourism. Emphasize the theoretical research on the development of sports tourism industry, establish a sports tourism expert database, jointly publish sports tourism research topics, and guide institutions and scientific research institutions to provide intellectual support for sports tourism. Establish a statistical index system for sports tourism, carry out sports tourism surveys, master the basic conditions of sports tourism development, and compile the Annual Development Report of Sports Tourism. (8) Training sports tourism talents. Encourage and support national sports academies and tourism academies to set up sports tourism majors or increase corresponding professional courses. Encourage and support all localities to develop sports tourism vocational education and accelerate the cultivation of sports tourism management talents and professional technical talents. Encourage sports tourism enterprises to establish sports training practical training bases in cooperation with sports and tourism colleges and universities, and include sports tourism content into the training system for tour guides. Joint recognition of outstanding sports tourism talents.
4. Safeguards Establish a long-term working mechanism for collaboration and cooperation between the tourism and sports sectors and strengthen leadership of the sports tourism industry. The National Tourism Administration and the Sports General Administration of China are established as the team leader responsible for the comrades, who are in charge of the leadership and deputy team leaders, and the national sports tourism leading group that the relevant functional departments are involved in. They coordinate and formulate relevant policies on promoting the development of sports tourism and strive to obtain financial support for related projects. , study and deploy major activities and work measures. Travel and sports departments at all levels must establish corresponding working mechanisms, develop characteristic sports tourism industry according to local conditions, and promote close cooperation in sports tourism.
Tourism and sports departments at all levels must enhance their understanding of the importance of sports tourism development and enhance their sense of mission and responsibility. In accordance with the requirements of this Opinion, under the leadership of local party committees and governments, we must step up the development of specific measures for implementing this Opinion and ensure that all work measures are implemented.
National Tourism Administration National Sports Administration, June 11, 2016
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