The Printing Industry Competitiveness in the Digital Era Has Been Improved - The Sources and Advantages of Corporate Competitive Advantages

Since there was a human being, there was a printing industry, not only in culture, industrial products, and food packaging, so printing should be promising, but the problem is that the times are changing, science and technology, and the environment is changing. If not, Recognizing this point and mastering competitive advantage and core competencies will of course be submerged. The crisis of one company is an opportunity for another competitor or manager. So the problems that our industry faces also become opportunities for other industries, and vice versa. Nowadays, friends in the printing industry have become more e-scientific and technological. They should also reposition themselves.

The headline of today’s issue has a title “Enhanced competitiveness of the printing industry in the digital era”. E-ization is computerization and digitization. Twenty years ago, when I was working for China Color Printing Co., Ltd., e-chemistry was beginning. Comparing inflow manufacturers will buy advanced digital equipment to support the scene, but the pre-press part is still using dual-track operation, which means that the output of digital equipment can only be used to see the sample, because the entire process is not even upstream and downstream digital As a result, it was not possible to incorporate all the work into the printing process at the time. It is a psychological barrier for a master to use digital devices because the original technology is not worth the money after computerization. The students in the CMBA program I taught had to come to the computer room for a month to study computers in order to break the psychological barrier. To recreate competitiveness, we must break the barriers of the mind and do not be afraid to change. This is true of all things in the world. A good company does not care whether it has a history of 30 or 40 years. A company with strong adjustment ability is a competitive company, and it is a good company that is always good and healthy.

After the e-environment came into being, the electronics and computer industries brought opportunities for the printing industry. Even circuit boards and electronic parts must be printed. The e-environment created many new industries and changed the people’s life style and consumer behavior. Although many businesses have run away, the more graphic arts needed to enrich human life, the more consumer behaviors are changed. ,usage habit. If companies are not sensitive enough to the e-environment, they may be drained. The current competition is faster because of digitization, so any operator must have digital knowledge and technology knowledge. Without such technology, it is easy to communicate with experts in different fields and make appropriate changes. decision making.

What is "competitive advantage"? It's just that people who buy (products) feel good. If you don't have the advantage, you have an advantage. The process of changing from digital to digital for many companies is not achievable, because digitalization is another system that reverts to zero and redesigns the appropriate process.

The most important thing in business printing is to analyze the industrial structure. The computer industry can integrate more customers with the Line Process. If the industry does not value the changes in the industrial structure, it will lose business opportunities. Industrial structure analysis provides information on selecting industry, business, positioning, advantages and disadvantages of the business, changes in strategy, future opportunities in the industry, and prestige. Therefore, when operators must understand the ability to analyze the industrial structure.

The analysis of industrial structure can be divided into five aspects, including: 1. The hostile situation of existing competitors, and the degree of interdependence determines the degree of competition; Potential competitor's prestige; 3. The function and price of substitutes; 4. The buyer's asking price ability; 5. Vendor's asking price ability. In the current hostile situation of competition, attention should be paid to projects including: the number and size of competitors, the growth of market demand, fixed or storage costs, differentiation or conversion costs, the increase in capacity expansion units, and barriers to entry and exit. The competition methods and customer requirements of the printing industry twenty years ago are very different. Therefore, operators cannot change their minds. After dataization, the printing factories of different sizes have different polarization rules and competitors. The data is easy to set up and increase customers. How to think from such characteristics is a strategic thinking.

In terms of competition strategy, the entire strategy group is selected by the target market to determine the competitive position of the company. Therefore, the most important thing for companies is the target market. The unique capabilities of enterprises determine competitive advantages. Some companies sell products. In order to cope with different types of customers, quality requirements are also high, and it is difficult to make money. They do not know how to choose customers and find key points, and then develop products to meet the requirements of customers. . Companies should create uniqueness with something that is not easily imitated, because the more specific things are more easily imitated. Like the old business intelligence, management capabilities, the potential of employees, the company's cohesiveness, and the good relationship with customers ... ... the more invisible the more invisible, can maintain long-term.

As for the small number of diversified printers, what direction must they develop to become more competitive? The price of the product must be high, so the business staff must have the ability to have a total solution, be able to say what they believe, and establish a good relationship with the customer, the customer will naturally increase.

The printing industry is an industry that adds value to the manufacturing industry. At present, many manufacturing industries in Taiwan have moved outwards. How can Taiwan's printing industry create other competitive advantages? In addition to traditional printing, like circuit printing is also a type of printing. The printing industry should be redefined. At the same time, the printing industry does not have to take the domestic route completely. It can also use the Internet to operate in a virtual way. The design, printing, post-processing, etc. are scattered in different regions. You can leave Taiwan.