There is a big article in the journal saving paper issue

The paper fee occupies a major share of the periodical cost and is the main item that controls the operating cost of the periodical. We may wish to take a cursory look at the cost of the body of the journal, the body. For example, a positive 16-period periodical, 70-gram plain text page 64 pages, saddle-stitched rotary presses, and 30,000 impressions, are calculated as follows.

1. Writing fee = 50 yuan / thousand words / 2.5 thousand words / P x 64 pages = 8,000 yuan

2. Graphic processing fee = 15 yuan / page × 64 pages = 960 yuan

3. Fight, drying on the plate fee = 80 yuan / off × 64 pages / 8 pages = 640 yuan

4 printing fee = 15 yuan / order × 30,000 / 1000 × 64 / 16 = 1800 yuan

5. Stapling fee = 0.03 yuan / printed sheet × 64/16 × 30,000 = 3600 yuan

6. Management fee = (8000 + 960 + 640 + 1800 + 3600) yuan × 20% = 3,000 yuan

7.Paper fee = 7,000 yuan/ton/1000*0.43*1.1*70*30,000/1000*64/16=27812.4 yuan

Analysis of the above data can be obtained: the total cost of 45,8112.4 yuan, the paper fee accounted for the proportion of the total cost of 278122.4451812.4 = 61%. Paper costs in the journal's body alone account for more than 60% of production costs. It can be seen that the use of paper saves the importance of controlling the cost of the journal. The author believes that periodical papers should uphold the principle of product grades, according to the needs of product content, the most appropriate paper design, in order to fundamentally reduce the use of materials and costs. To meet the customer's requirements to the maximum extent and to minimize the cost of paper, it should be the goal of designing periodical paper.

The first paper saving

1, choose the appropriate paper grade

In the early days of the founding of the People's Republic, most of the periodicals were text-based, and the use of letterpress paper with a relatively low grade was mostly used in paper. In the 1970s and 1980s, with the development, application, and maturity of the Chinese character laser photocopying technology, the printing industry carried out large-scale technological and equipment transformations, and various periodicals were gradually changed to photostrips and offset printing. The paper mills developed and produced. Mid-range paper suitable for offset printing. Subsequently, many journals have adopted two-color or four-color color printing, and many magazines have been printed using high-grade paper such as offset or coated paper. In recent years, many journals have begun to use light-coated paper as a sub-grade paper after the wave of high-grade paper and multi-color printing. In today's increasingly rich variety of paper, how should the printing plant choose the grade of the periodical paper?

2, the paper should be suitable for its content

The colleagues who do publishing know that a publication is always the content of the king, in the form of content services. Similarly, journal papers also want to match their content. For example, in serious journals, the use of paper cannot be advertised. Lively and stylish journals should use brighter paper. Similarly for art journals, movies and dramas require strong visual impact. They should use brighter paper. Calligraphy and Chinese painting journals are pursuing elegance. They should use offset, light-coated, and matt copper plates.

3, paper should be suitable for its release area

The level of political, economic, social, and cultural development among different regions in China is not the same, and the level of consumption of publications will not be the same. Therefore, papers for periodicals can also have different grades of choice. Even for periodicals with the same content, if the circulation is large enough, the portions that are distributed to developed regions such as the coast can use higher-grade paper, and the portions that are issued to less-developed regions such as the central and western regions can use medium-to-low-grade paper. Even journals issued to the same region can be divided into urban and rural versions with different paper grades. The same principles apply to internationally issued journals. Journals can also use high, medium, and low grade papers depending on the distribution area. Some journals issued for overseas use of dictionaries and other low-volume papers can reduce airmail costs.

4, paper should be suitable for different readership

From the point of view of suitable readers, journals serving high-income class readers can use high-grade papers and be as luxurious as possible. Journals targeting the majority of rural readers must save as much as possible on paper selection, and they can ignore the grades. The same journal can also use papers of different grades and publish classic, regular and popular editions respectively.

5, paper should be suitable for different development periods

For some well-known foreign journals, the paper used is basically tissue paper. It is thinner than the thin paper on our telephone and is mostly saddle stitched. This is because these journals are already well-known in the world media industry. Regardless of its carrier format, readers who need it will both purchase and read, so it can use cheap paper and binding methods to reduce costs and increase profits. In the same way, in the initial period when the popularity and reputation of journals are relatively low, you can use better papers to attract the readers' attention (especially with appropriate content), so as to gradually retain a relatively fixed readership and create a brand effect. . Afterwards, considerations such as the saving of paper and binding methods can be considered.

6, paper should be suitable for its information manifestations

Paper-based periodicals can be divided into text, graphics, and cable images. For the printability of paper, the symbol of information representation can be roughly divided into text and cable. Journals with network charts, especially large-area flat screens or fields, whether monochrome, dual-color, or four-color printing, require that the surface of the paper be firm, smooth, and not lose powder. For text-based journals, the requirements for paper can be reduced. For example, in addition to high-end journals such as fashion and automobiles, and journals that faithfully reflect natural objects, general journals, especially journals of current affairs, professions, and technology, have lower prices than coated paper and have a slightly lower printing effect than coated paper. Lightweight or offset paper is suitable.

The second paper-saving paper based on the selection of paper
In recent years, the size of the Chinese journals has been continuously optimized. One of the manifestations is that the open size is small to large. That is, from the past, the 16th copy of the print card has been changed to a large 16-inch copy or larger, such as 1/16 copies of 850mm×1168mm paper, 1/16 copies of 889mm×1194mm paper, and 1/16 copies of 880mm×1230mm paper. Open, 1/16 copies of 880mm x 1270mm paper, 1/8 copy of 635mm x 965mm paper, etc. The second performance is the diversification of the ratio of size and height. In addition to the rough size of the design based on the golden ratio, there are also irregular sizes such as ultra-wide and ultra-high, which do not obey the golden rule. This puts forward new topics for printing and binding processes and for the diversified development services of paper companies for journals. The principle of size design of periodicals is to meet the needs of the content, and secondly, to have better binding ability for printing and binding. The general product can use the existing open size and base paper. To create a new creative size, you need to design the best solution. The general product can use the existing open size and base paper.

The design of open size is the second step in saving journal paper. The size of the open book, from the perspective of the approximate dimensions, is to meet the needs of the content of the product, and the contents of the product are coordinated with each other, each other, and each other. From the perspective of precise dimensions, it is to maximize the utilization of paper and materials. Here are four ways for journal editors, publishers, and designers.

First, try to use paper within the market's existing paper size. In order to improve paper utilization, cost savings, and price reduction, negative adjustments can be made to the size of the original design without affecting the design results.

Second, when the fine-tuning of existing size paper in the market is not feasible, if the number of prints of the product is not large, it is still possible to select the paper of the current size of the market, but it is possible to make plate-making, printing, and binding according to a special type of pattern to achieve improved paper quality. Utilization, cost savings, and cost reduction.

Thirdly, for the larger number of periodical products, if the utilization ratio of the paper with the current size of the market is low, the design size and the conventional pattern making, printing and binding processes (ie, the number of opening = 2 N-th power) can be used. Calculate the size of the required paper, please paper mill alone production. In the same way, the precise papermaking size must also be determined after consultation with the paper mills, in accordance with the principle of improving the utilization rate of the paper to be produced, without affecting the design effect.

Fourth, according to the design size and conventional platemaking, printing, binding process (ie opening number = 2 Nth power), the required paper size is calculated. When the paper mill cannot arrange the production due to the small batch size, the paper supplier can be requested. Use similarly sized raw paper for trimming to meet journal publication needs and save social resources.

The third paper-saving paper grasps the suitability of paper

When printing shops purchase papers from journals, they must use their printability and suitability as the first requirements. The quality of the purchased paper is mainly due to its suitability. Strict measures must be taken to ensure such strict contract terms, strict incoming inspections, and necessary trial production experiments. It is best to ask the paper supplier to provide samples in advance and carry out trial production. After confirming the correctness of the product, it can be purchased in batches to avoid additional costs caused by inappropriateness. For the sake of safety, it is best to contact the backup paper or the manufacturer in advance so that when the original paper has a Temporary problem, it can be immediately transferred to the spot. How should the printer obtain the printing and binding information of the paper? It can be obtained from the newspapers, periodicals, and online media of the printing industry. It can ask the paper production or supplier for relevant data, samples, proofs, etc. It can be understood by other printing companies or accumulated through the production practices of the company. Lessons Learned.