"Wang Baohe" series of innovative packaging of rice wine

The package design of the "Wang Baohe" series of rice wine fully embodies the strategy of "taking differentiation and opposing it". First of all, using the Chinese traditional dragon pattern as the main pattern, coupled with the rich “Wang Bao He” line font, shows that the company and the brand are stable, introverted and powerful. The varieties are divided into three categories: festive wines, crab feasts, and gourmet wines, which are distinguished by the different emotional backgrounds of red, yellow, and black, respectively. At the same time, taking into account the consumer's place of purchase, use, drinking cycle and consumption, launched a new type of small bottles of wine, accompanied by well-designed coasters, to see the big, not only breaking through the market big bottle and altar packed rice wine dominate the world The pattern shows a good shelf effect. At the same time, it conforms to the basic concept of “precious food and drinking”. The peaceful and unpretentious inner quality is wrapped in a gorgeous package. It is highly distinguished and yet has an affinity. Together with jade, poems, and moire, the traditional culture has been given a new interpretation.