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Wan Ping , Chairman of Wanjia Meiju, Executive Chairman of Anhui Furniture Manufacturers Association, Chairman of Anhui Wanjiamei Furniture Co., Ltd., Chairman of Anhui Meidi Taina Decoration Co., Ltd., Chairman of Hefei Wanbang Logistics Co., Ltd., Hefei Wanli Chairman of Baotieyi Furniture Co., Ltd. In 1999, he founded the first furniture brand store in Anhui furniture industry, "Hong Kong Hengli Furniture Store", which opened the way for brand home agents. After completing the initial accumulation, the company began to turn around. On the one hand, it strengthened internal modern management system and system construction, carried out internal shareholding system reform, and implemented real enterprises in the other, built a comprehensive service platform around terminal sales.
Wan Jiamei Chairman Wan Ping
Integrate resources and build furniture logistics
Q: Why are you interested in building such a logistics system? It can be said that the piece of furniture logistics, such as in the e-commerce is a very painful part.
Wan Ping: Why did I go to this one? Furniture logistics, conventional logistics companies can't do it. In fact, my own logistics was originally outsourced, looking for a professional logistics company to do, but the traditional logistics company can not do. In the cost conditions we can pay, they can't make money or even lose money. Furniture logistics is very difficult to do, their human resources are not available, and the traditional logistics management system can't support it.
The logistics problems that dealers are now experiencing, especially long-distance logistics, are inefficient and have high damage rates. The service we provide to dealers is to help dealers solve logistics problems. They do not need to do inventory. No need to use any funds, you can pick up the goods at any time, you can also return, more important to save the after-sales service.
Q: What are the characteristics of this logistics system?
Wan Ping: What I am doing now is actually resource integration. It is not a new model. In fact, it is to establish a logistics center. It is necessary to establish the logistics of the furniture itself. Of course, a lot of investment is needed in the early stage.
In fact, it is to reduce the cost of dealers, save money and save trouble. Long-term consumption habits, as well as the lack of commercial trust, the psychological requirements for paying for goods are relatively strong, such a system can reduce the burden of factory delivery, delivery is faster, and even can play 10 million funds to incite 20 million The role of funds. Of course, no matter how the model changes, the final must be to create value for the consumer. If you can't do this, the model will not go any further. We are now facing the service, the dealers in Anhui province.
Direct docking dealers and factories
Q: You are actually doing the middle of this transit logistics link. What are the direct benefits to the factory or dealer?
Wan Ping: This is exactly what we have to do: to do omni-channel resource integration. Many factories now have a lot of material warehouse inventory because there is no clear production plan. The system to be used now can synthesize data for several months. According to statistical analysis, it can provide reference to the production plan of the factory every month. In addition, in the capital side, the factory is directly paying for the transaction, which is very convenient for the capital turnover and operation of the factory or the upstream material supplier.
Q: For the customer, it may be difficult to accept your system at the beginning. What is their acceptance now?
Wan Ping: There is no doubt that acceptance is based on the needs of dealers. I came from the dealer, where is the dealer most painful? For example, if the product is damaged when it is shipped back, it can't be trimmed. If you return to the factory for return, you will not only need to pay back and forth, but also need to change the cycle. This consumer will not accept it, etc. These are some big for the dealers. The troubles.
For a long time, factories have relied on the money of upstream material suppliers to solve their own funding problems. This is actually wrong. They should try to make rational use of downstream funds, and both parties are profitable and can realize the funds. Additional values ​​are generated during the flow. By providing factories with convenient and efficient services, they can realize the funds, and also avoid their scattered production through bulk purchase. Together with the monthly production plan, they can concentrate transportation and centralized procurement, and the cost is greatly reduced. .
Q: In your system, you need to sell production statistics through the terminal, and these sales figures are actually secrets of each family. How can they be so open to you?
Wanping: On this platform, we collect terminal data through their various ports and master their daily sales. We keep all these data confidential.
In Anhui, what we are doing now is to communicate in advance through the home business association and the top three dealers in each city. Because of the differences between them, there are regional divisions in the market, and there is no conflict between them. Therefore, I have made a lot of adjustments recently, and some adjustments have been made to the furniture brands of the agents. Some of the panel furniture have not been done, some imported ones have been added, and the grades of the agency brands have been raised. In addition, we are also conducting internal shareholding system. reform.
Independent team, professional management
Q: How is the progress of this logistics system now, and how can the logistics team solve the problem?
Wan Ping: I have been preparing this model for a year and a half, practicing, improving and perfecting within the company, and finance has just been launched. This is not something that all dealers can do, and it is not a mode that can be easily copied. It needs to be accumulated. It needs a solid foundation and strong protection, otherwise it will easily collapse.
This logistics system will be done professionally by an independent team, rather than the same team doing the furniture at the same time as the third-party system. Must be independent, must be professional, this is not a problem that others can't manage but I have to manage. It takes time. The key is who will take this time.
Q: How do you cultivate talents?
Wan Ping: Now the company recruits newcomers. The first task of entering the company is to send the goods. Of course, the first thing is to let them know the company's operations and clarify their future development path, but they must start from the handling. Originally it is a kind of ability, but also a threshold. Can it be crossed, it is also a test. At the same time, through these experiences, let them really understand the mood of the workers, which will fully consider the feelings of the workers and cultivate the team emotions between them when they are selling goods in the future.
The road to the continuation of the model
Q: The construction of this logistics system will be the focus of your next work?
Wan Ping: It will be the focus of work for the next period of time. We have also established a team now. In 2012, we mainly opened up the network in the second and third-tier markets and reached an agreement with the factory.
This model, it does not have the conditions for rapid replication, we do not have the experience of previous successes, relying on practical investigation, research and development, and testing. We are now experimenting inside the company and have been doing it for a year and a half.
It can be said that there is basically a basis for operation now. From 2012 onwards, the channel has begun to land. We will make a benchmark first. We will boost them if we are willing to accept this concept and are willing to try this model. Secondly, if they have financial difficulties, we will also be able to use investment to boost him. In addition, if there is funds coming, take some assets to get listed. Because this part is currently in need of talent, you have to attract some people, you have to give them hope of creating wealth.
Q: Why do you want to go public?
Wan Ping: The new team joins, the funds come in, they join in order to gold, and the investment is to add value. As a team, we must also let them enjoy the benefits brought by the company's development. Therefore, if the mode is mature, it may also take some funds to do it according to the listing.
I hope that after this contact, some young people can join us and make this model a good one. As far as I am concerned, the company has already been doing store renovations. Many employees follow me along the way. I want to give them a platform and give them a platform for realizing their own values. They must give them a sense of belonging. This can be said that I am looking for a way out for them, but also looking for a way out for myself. One day I am retired, there is a group of young people to share for me, and others recognize me. This is my most gratifying thing. .
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