Wrigley Fang Chun: Seeking Differences to Find Competitive Advantages

Under the sea

After graduating from Jingdezhen Ceramic Institute, Fang Chun was successfully assigned to work in a state-owned ceramics factory in Jiangxi, and was promoted to deputy director. Later, under the background, Fang Chun’s conditions were very enviable. . However, he is not satisfied with the status quo, realizes the gap between state-owned enterprises and private enterprises, and resolutely chooses to go to the sea. The city he chose, Guangdong, for most people, is a city with open economy, advanced thinking and a broad market. Everything is full of unknowns and challenges.

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Joining Wrigley in 1998 was invited by classmates. It is optimistic about the development of sanitary ware, and it is a re-election for career development.

At that time, Wrigley was in the start-up period, and the conditions were very difficult. "We are equivalent to living in a shed, the iron house, the fan hanging on the top, and we can't sleep at night." Fang Chun said the story of the beginning of the business, The interest is very high, it is not difficult to see that the memories of that period are precious to him.

After entering Wrigley, initially assisting production management, paying close attention to product quality and upgrading product quality, Wrigley began to gradually open in the domestic market. For Wrigley, which has only one production line at that time, if supply exceeds demand, it will bring lag to enterprise development. Effect, at this time, Fang Chun, who was born in the kiln, proposed to the boss to carry out equipment transformation, which immediately increased the production capacity by 30%. The double improvement in quality and output makes the market effect of Wrigley very good. Wrigley is the first company in the industry to implement the rapid firing of sanitary ware. It is also the company with the largest capacity in China.

ten years

The extremely high professionalism and conscientious and responsible working attitude have made Fang Chun's career development very smooth. In 2002, Wrigley was elected as the deputy general manager, and Fang Chun was directly appointed as an executive outside the first family. Today, 10 years have passed. Under the leadership of Fang Chun, Wrigley has become the leader of the Chinese sanitary ware industry. His career has become more brilliant and meaningful because of this achievement!

Fang Chun's career development has won the trust and support of Lehua Group Chairman Xie Yuerong. The two are classmates. After experiencing the joint efforts of the common cause, they formed a friendship between brothers and friends. Fang Chun said that in the work, the cooperation is relatively tacit, and his own affairs are strong and strict. Xie has been inclusive and guiding over the years.

With the development of the career and the rich experience, Fang Chun is constantly changing. Just as Xie Zong’s paintings and calligraphy questions are “big and sturdy, big sounds, elephants are invisible”, Fang Chun thinks that a good professional manager also It should be soft and flexible, rich in connotation.

After the corporate brand started, the personal brand value of professional managers also reflected. Many companies tried to “dig” Fang Chun and even gave very good conditions, but they were difficult to impress him. Fang Chun said, some Things are more important than money, and the common pursuit of the cause and the atmosphere of friendship in the struggle process are difficult to give up.

When a company grows up, it no longer belongs to the boss alone, but shoulders the social responsibilities of employees, dealers and other aspects. Fang Chun told the author that Wrigley's business philosophy: first, to make customers satisfied; second, to make employees satisfied; third, to make society satisfied; the last is to make the boss satisfied, he believes that the first three are satisfied The natural boss will also be satisfied. In the process of business management and cooperation with others, the belief that “seven points are reasonable, accounting for eight points, and I only occupy six points” is pursued. In fact, such a professional concept also reflects a personality charm and attracts excellent ones. Talents come to the company and excellent partners to jointly develop their business.

Real life

Since the full takeover of Wrigley operations in 2006, Fang Chun has his own set of ideas for marketing. He believes that a brand must find what it is good at, adopt a differentiated strategy, conduct marketing and long-term development. He advocates “all-person marketing, social marketing” and conducts a series of cultural activities within the company to deepen employees' understanding and understanding of the entrepreneurial spirit.

In terms of corporate culture, Fang Chun emphasizes that being a good person beforehand can only do things well and do a good job, and train employees to become "Wrigley people" who are caring, dedication, motivated, learning and innovative. Within the enterprise, through a perfect training mechanism, we have created a batch of outstanding "Wrigley people". Many of the talents cultivated by Wrigley are currently serving other enterprises and have achieved good results. Fang Chun The industry is also considered to be Tao Li Man Yuan, and the "disciples" have not forgotten greetings and visits during the holidays.

For the current situation of talent flow in the kitchen and bathroom industry, Fang Chun believes that proper mobility is conducive to the development of enterprises, and enterprises sometimes need the “squid effect” to maintain a long-term competition and vitality. In the talent construction of Wrigley, Fang Chun prefers internal training. He believes that the people promoted in this way have a sense of affection for the company and can truly shoulder the responsibility of leading the development of the enterprise. Of course, it is also necessary to introduce external talents, bring fresh things to the company, and use other industries' advanced marketing and management techniques to pave the way for rapid development of enterprises.

The current Wrigley is the leader in the Chinese kitchen and toilet industry, but Fang Chun said that this is only a small step on the road of Wrigley development, and the future is far more than the status quo. He gave himself the position of "every half step ahead of others", using Kohler and TOTO as benchmarks to build a century-old brand in China; and taking himself as a competitor, constantly surpassing the past and moving towards one peak after another. Fang Chun believes that only by constantly learning from the best, and learning faster and progressing faster than others can achieve the "leading half-step" requirement.

Fang Chun said that he is a pioneering person. His work is vigorous and vigorous. His management is strict and strong. In the minds of his subordinates, he has established the image of "strict teacher". In fact, such a style of doing things reflects his "truth". One side. In the course of this interview, in addition to talking about their professional experience and business operation planning, for the professional managerial level and industry development.

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