Brand concept is the countermeasure for cabinet enterprises

Brands have a decisive role in value. Cabinet companies want to gain a foothold in this competitive industry. The key is to have a sense of brand value and brand communication.

In the cabinet industry, when the brand fights, the most helpless is probably the small and medium-sized cabinet enterprises. In the brand construction, small and medium-sized cabinet enterprises are often at a stage of helplessness due to the limited funds, and some enterprises are already overwhelmed, especially compared with The strength of companies to hire celebrity endorsements, big-name TV advertising and other brand propaganda means are hopeless.

In fact, many growing cabinet companies have realized the importance of the spread of brand value, but because of the poor communication methods, they have not achieved the desired results. Cabinet experts admit that at present, the main problems in the brand building of cabinet enterprises are the lack of brand communication concept, and the means and methods of brand communication are single.

The ancients said that the name is not correct. Good brand naming can stimulate the consumer's auditory organs to leave an impression, generate associations and feelings, and it will definitely generate a huge driving force for product sales. A compelling brand name may become a prominent effect outside of the expectations of the ad. Conversely, a poor name, even if your ad design is very creative, does not help the sales, or even has little effect. However, for high-caliber, low-learning cabinet companies, the previous naming of the brand seems to be insufficient attention, and many of them are directly replaced by the code of the product, which is quite unfavorable for the brand construction.

Many cabinet companies face the dilemma of branding being difficult to achieve. This is related to the cabinet is a low-profile industry, many consumers do not understand the cabinet brand, and do not pay attention. However, under this premise, the cabinet industry still has a broad space for promotion. According to industry analysts, brand communication is no longer just advertising. In the past, the model of "company website + corporate album + image advertisement" adopted by cabinet companies has been unable to meet the needs of the new situation and new markets. The role of this model is often only reflected in the investment stage, but not meaningful in the sales process. Cabinet companies need to explore new propaganda and promotion methods.

Many companies use the brand to promote sales at the sales level. The minority believes that the brand's communication is to send a few soft articles in the media. In fact, the continuous communication of the brand is a systematic continuous project. As a brand, continuous communication is the key, leaving the continuous spread of brand building has become a castle in the air. This is also the problem of the lack of brand communication in the cabinet industry in the brand building.

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