Chengdu Furniture Industry Park 2013 Brand Strategy Release

Western furniture looks at Chengdu, Chengdu furniture looks at the new capital.

On July 2nd, the “Fortune Chengdu Charm Chuanjun” Chengdu Furniture Industry Park sponsored by the Chengdu Furniture Industry Park Management Committee? The 2013 Brand Strategy Press Conference was held at the Jinjiang Hall of the Century City Jiaozi International Conference Center. At the meeting, Chengdu Furniture Industry The Park Management Committee officially announced the strategic development plan for the next five years, and announced the new LOGO selected through the global collection, which blew the horn for Chengdu's furniture globalization. Ding Xiaoping, Member of the Standing Committee of Xindu District Committee and Secretary of District Discipline Inspection Committee, Xue Dexian, Deputy Director of Chengdu Furniture Industry Park Management Committee, and Deputy Director Zeng Gang, Executive Vice President and Secretary General of Sichuan Furniture Import and Export Chamber of Commerce, Rong Weiwei, Sichuan Furniture Executive Director, Executive President, Pioneer Furniture Executive Vice President Su Xianhua, Chairman of Xindu District Furniture Association, Chairman of Chengdu Good Landscape Home Co., Ltd. Wang Zisong, and Hao Di, Di Biao, Sunshine Linsen, Jiahe Home International Home The person in charge of the mall and other enterprises attended the conference, and more than 20 media outlets across the country reported on the grand event of the press conference.

Integrate resources and upgrade industrial clusters

Since the demolition and construction began in 2007, the Chengdu Furniture Industry Park has achieved considerable development under the correct leadership of the provincial, municipal and district governments. In the planning of Chengdu Furniture Industry Cluster Development Plan (2008-2017), Xindu District was defined as “the core area of ​​furniture industry cluster development”, and it was clearly stated that Chengdu Furniture Industry Park should be “set production, research and development, The core area of ​​the Chengdu furniture industry cluster, which is integrated with trade and commerce, shoulders the heavy responsibility of the “middle-adjustment and external migration” furniture industry.

In 2012, the park completed a total industrial output value of 12.5 billion yuan, a year-on-year increase of 20%; industrial added value of 4 billion yuan, an increase of 25%; fixed assets investment of 5 billion yuan, an increase of 35%; completed tax of 60 million yuan, an increase of 30% %. At the end of 2012, Chengdu Furniture Industry Park was awarded the title of “Southwest China Furniture Industry Base” by China Furniture Association, marking the industrial park's progress in promoting the development of the furniture industry. At present, the Industrial Park is applying for the “China Famous Brand Creation Demonstration Zone” and has passed the essay review organized by the State Administration of Quality Supervision.

Xue Dexian, executive deputy director of Chengdu Furniture Industry Park Management Committee, said in his speech that after years of operation, Chengdu Furniture Industry Park has accumulated rich experience in park development and management, and built a perfect service platform and a strong policy support system. The supporting policies are the most complete, the preferential margin is the largest, the service quality is the best, and the work efficiency is the highest. It can be said that the Chengdu Furniture Industry Park has the key elements of time, place, people and three elements, and has changed from the development period to the mature stage.

Speech by Xue Dexian, Executive Deputy Director of Chengdu Furniture Industry Park Management Committee

He said that Chengdu Furniture Industry Park will integrate the park's advantageous resources, focus on publicity, focus on display, and make progress. The industrial park should shoulder the historical mission of leading the transformation of Chengdu furniture, give full play to the industrial clustering effect of “Chengdu furniture and new capital”, and develop more in the direction of clustering and functionalization. In the future, the development of industrial parks will be more in line with the core laws of economic activities, and will shift from general competition to competition for efficiency and competition for technological capabilities. From a large-scale park era to a “functionalized” park era. . In order to realize the goal of building a highland in the southwestern furniture industry in Chengdu Furniture Industry Park as soon as possible.

Far-reaching influence, large adjustment of business structure

In the interpretation of Zeng Gang, deputy director of the Chengdu Furniture Industry Park Management Committee, Chengdu Furniture Industry Park has determined the development pattern of high-end manufacturing and modern commerce, and the two wings will go hand in hand in the next five years. , office furniture, hotel furniture, children's furniture, campus furniture, special-purpose furniture and other types of furniture products for functional partition display, exhibition of large furniture stores, built a one-stop international furniture procurement base and the never ending international furniture fair.

Zeng Gang, deputy director of Chengdu Furniture Industry Park Management Committee, released the brand promotion strategy of the industrial park

According to the plan, the 10 circulation terminals in the Chengdu Furniture Industrial Park will completely modify the trade map of Chengdu and even Sichuan furniture. Through the differentiated layout adjustment of the business district, the future business projects in the Chengdu Furniture Industry Park will form a complementary linkage effect. Mutual promotion of mutual aid development pattern. Chengdu Furniture Industry Park will also develop into the largest and the world's best furniture industry trade circulation platform in the west. This platform will completely subvert the traditional furniture business model, and there will be a revolutionary change in the furniture trade pattern of the whole Sichuan and even the whole country. Zeng Gang said that after the mature furniture business center with the Chengdu Furniture Industrial Park as its core, the vision of the global integrated home sales platform for the construction of the global park “purchase the world and enjoy the world” will be fully realized.

New image, focus on global vision

Announced together with the strategic plan of the industrial park, there is also a special edition of the Chengdu Furniture Industry Park LOGO and visual system and the "Fortune Chengdu Charisma Army".

Last year, Chengdu Furniture Industry Park collected LOGO for the whole world. After nearly half a year of collection, the new LOGO of the Industrial Park stood out from tens of thousands of works. The Chengdu Furniture Industry Park and the "Furniture Mainstream" jointly launched a special issue focusing on the development of Sichuan furniture for 30 years - "Fortune Chengdu Charisma Chuanjun", witnessed the 30 years of Sichuan furniture reform, contributing to the future development of Sichuan furniture.

Ding Xiaoping, Member of the Standing Committee of Xindu District Committee and Secretary of District Discipline Inspection Committee, Xue Dexian, Executive Deputy Director of Chengdu Furniture Industry Park Management Committee, Executive Vice President of Sichuan Furniture Import and Export Chamber of Commerce, Secretary General Rong Weiwei, President of Xindu Furniture Association, Good Landscape Wang Zisong, chairman of the home, Li Xiaojun, chairman of Jiahe Home International Shopping Mall, and Zhang Ting, deputy general manager of Chengdu Xiangjiang Furniture Investment Development Co., Ltd., unveiled the new LOGO for Chengdu Furniture Industry Park. Zeng Gang, deputy director of Chengdu Furniture Industry Park Management Committee, executive president of Sichuan Furniture Import and Export Chamber of Commerce, Su Xianhua, executive vice president of pioneering furniture, Zheng Hongxin, chairman of Emperor Standard Home, Zhao Zonglin, chairman of Sunshine Linsen Home, Haodi Yan Qingqiang, assistant to the chairman of the furniture, unveiled the special issue "Fortune Chengdu Charisma Chuanjun".

Rong Weiwei, executive vice president and secretary-general of the Sichuan Chamber of Commerce for Import and Export of Furniture, said that the competition in the furniture industry has long since deviated from the competition of single products and marketing strategies. Now, who has the ability to analyze and accept new things quickly, who With a more international vision and mind, whoever can take the lead in the fierce competition. Chengdu Furniture Industry Park collects LOGO for the whole world, which is the embodiment of internationalization. He hopes that the Industrial Park Management Committee can rationally plan the development route of the park with an open mind and an international vision, attach importance to the growth and secondary growth of the enterprises in the park, and make the Chengdu Furniture Industrial Park a new development for Sichuan furniture. starting point.

Speech by Rong Weiwei, Executive Vice President and Secretary General of Sichuan Furniture Import and Export Chamber of Commerce

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