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On June 6, 2013, the "China Self-driving Tour Route Selection" was officially launched. From now onwards to September 6, the organizing committee has collected routes from the country and recruited 36 self-drivers to form an expert judging panel. At the same time, the strategic cooperation negotiation and sponsorship investment work also officially began.
The annual selection of China's self-driving tour route is jointly initiated by the authoritative academic institutions, senior opinion leaders, and professional media of China Automotive Life Portal Aijia.com, and recommended the best driving route of the year for self-driving tour lovers in China. . The competition was launched on June 6th each year. The route for self-driving tour was collected nationwide. After the review by experts, 66 candidate routes were generated on the eve of the National Day Golden Week, for online voting. Combined with offline feedback from the experience and focus group interviews, 36 were announced at the end of the year. The most popular driving route.
With China's auto ownership going to exceed 100 million units this year, private cars holding more than 50 million units, and national highway holiday free policies becoming normalized, self-driving tour is increasingly becoming the mainstream mode of popular car use in China. Therefore, the majority of self-driving tour enthusiasts (love drivers) need to introduce the routes generated by the user's needs and objective and fair self-driving tour product evaluation standards, so as to better enjoy the fun of driving.
According to the organizing committee, on the basis of the exploration and exploration of the first session of last year, this year's second China Self-driving tour route selection will be comprehensive in terms of route recommenders, route selection evaluation criteria, expert review, selection type, event flow, and awards ceremony. Improve and enhance, and strive to build the most influential, most credible, unofficial self-driving travel route selection activities in China, to provide the most valuable self-driving tour products for self-driving tour lovers in China.
First, the range of route recommenders has expanded. Any individual, media, institution, or company that is interested in, has experience in, or is active in traveling and tourism can recommend routes to participate in the selection; the number of recommended routes per person is not limited; after the route is finally selected, it is recommended Received awards and honors.
Secondly, the assessment criteria for route selection are clear. Based on last year's practice, the organizing committee and the East China Normal University Tourism Planning and Development Research Center conducted in-depth studies and clarified this year's route selection evaluation criteria. The route of enrollment refers to the complete travel itinerary and experience using self-driving as its main mode of transportation. All attractions are based on the territory of China; route travel time is divided according to the user's weekend weekend, national golden week holiday and paid annual leave. , medium and long lines; route selection and evaluation criteria are broadly divided into four dimensions: “uniqueâ€, “freshâ€, “safety†and “consumptionâ€. These four dimensions are closely related to the features of attractions, product development and user experience for experts and the general public. Consumer evaluation.
Third, expert reviewers are recruited nationwide. The organizing committee will use candidates’ professional achievements and social influence as standards, and adopt open recruitment and targeted invitations to select opinion leaders, experts, scholars, and media from the nation’s automotive, tourism, photography, geography, humanities, and food industries. 36 expert evaluations were produced. It is worth noting that the proposed route candidate cannot enter the jury.
Fourth, there are various types of route selection. In the selection of 36 China's most popular self-driving tour routes, it will also join the Overseas Tourism Administration in recommending 10 overseas self-driving tour routes for the loved ones; in addition to the route selection, the “China Self-driving Tour Photo Contest†and “China Self-driving tour†will be held during the same period. The video contest "recruits the best pictures and videos related to the theme of the route.
Fifth, the flow of activities is refined. In mid-September, the Organizing Committee will hold a 66-entry guideline for China's self-driving tour (12 long lines, 18 midlines, and 36 short lines). From October 1, the organizing committee will jointly or authorize partners in the country. Carry out route experience activities; on December 31, hold a press conference in Beijing and unveil 36 "China's most popular self-driving tour routes" (6 long lines, 9 middle lines, 21 short lines); January to March of the following year , Editor of the 2013 version of the "Drivers Drive 36 Roads" book; the ceremony was held on March 6th the following year.
Sixth, the award ceremony held on March 6th next year will be the climax of the successful completion of the entire selection event. The award ceremony will be held at the iconic hotel of the self-driving resort with unique characteristics and significance. In addition to awarding 36 selected courses in 2013, the 2013 version of the book "Emperor's Life Must Drive 36 Roads" will be published and traveled by car. Microfilming will surely become a gathering for all partners and participants in the field of self-driving tourism in China to exchange ideas.
The spokesperson of the organizing committee stated that the annual selection of China's self-driving tour line is based on long-term, and the selection activity is used as a platform to unite the value chain partners of self-driving tour valuers such as tour operators, media, clubs and brands across the country to gather and produce self-driving tour products and resources to jointly create sharing. Self-driving tour industry value, promoting China's self-driving tour and the healthy development of automotive culture. Therefore, the selection and approval of scenic spots and tourism bureaus involved in the election of the election route will not be paid, but rather sponsorship cooperation with leading brands in the fields of automobile, tires, motor oil, car rental, and lifestyle.
With immediate effect, China's self-driving tour route selection welcomes national media, professional agencies and brand manufacturers to negotiate cooperation from strategic resources, business cooperation and public relations content. For cooperation, please call or email us.
In addition, the user can follow the China Self-driving tour route selection through the WeChat public number “ID: ijia36â€, obtain an introduction to sharing the participating routes, vote on the short-listed route, and understand the progress of the entire event. Users give feedback through WeChat.
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