Dragon Boat Festival will go to the home store to advance the festival promotion

With the "June 1" and the Dragon Boat Festival coming, the coincidence of the two festivals will bring promotional hotspots to the home market. Recently, I learned that mainstream home stores have entered the “rhythm” of holiday promotion in advance. Compared with the previous holiday marketing, “Six Day + Dragon Boat Festival” pays more attention to adding cultural elements to marketing activities, and Beijing's home furnishing market welcomes the hot season.

Home store is warming up in advance

Due to the overlap between the Dragon Boat Festival and the Children's Day on June 1st, the home store has paid special attention to this. Some large stores have launched activities to promote the market in advance.

It is understood that from May 24th to June 8th, consumers can apply for a membership card for free at the home of the actual price. The minimum price is up to 8.5 fold on the basis of the price, and the furniture and building materials are replaced by 5% for the old one. The consumer spends 10,000 yuan. Return to the 100 yuan squatter special coupon, full 2,000 yuan can participate in the draw.

From May 31st to June 2nd, Chengwai Chengjia Plaza will launch the “Six-end One-day Love Sale” campaign. Consumers will pay more than 20% down payment for purchases, and the actual payment will be more than 3,000 yuan to participate in the lucky draw; For the top 1000 consumers who have paid more than 3,000 yuan, they will receive a donkey; during the event, customers who purchase children's furniture will receive a gift package, and a variety of products will be sold at a low price. The strength is comparable to May 1; Red Star Macalline Beijing's five major stores have also launched a number of theme activities, such as "500 yuan to use 500 yuan to cash coupons", "1 words for '1' = 1000", the price base Up to 15% and other multiple promotions.

Create a cultural content of marketing

Shen Yaojun, vice president of Jimei Home, said that in June this year, Jimei Home will create a special marketing of “Solid Wood Furniture Culture Festival”. Shen Yaojun said: "It is similar to the concept of 'floor culture festival' held in March this year. I want to strengthen the relationship between merchants and consumers in this way, so that businesses can better understand the market demand, and at the same time teach cultural knowledge to consumers, and lectures. Adding the cultural connotation of marketing activities. This marketing event coincides with the 30th anniversary of Jimei's entrepreneurship, and the activities are very strong." He said: "The 'special marketing' through a certain category to point to face, overall increase the market popularity and traffic."

Reducing the promotion intensity, increasing the sense of participation of consumers, and spreading the brand value of enterprises in an interactive manner will become a new trend of store marketing activities. Wang Ningning, manager of the management department of Real Home, said: “The development of Beijing's major supermarkets has its own characteristics. The marketing activities are the development characteristics of the store itself, and the service is based on attracting passengers. The price promotion is no longer a marketing theme. The characteristics and advantages are also becoming more and more obvious in the competition."

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