Escort the "old-for-new" big brand emergency price adjustment

All brands in the actual home store have been replaced with new price tags.

From March 10th, the actual price of the "real price" has been implemented for only 11 days, and its benefits for the people have been seen. In the industry's view, this measure provides a guarantee for the implementation of the “old-for-new” furniture proposed by the Beijing Municipal Commission of Commerce at the beginning of the year.

When the reporter visited a number of home stores in Beijing, he found that many brand furniture had already followed this measure first.

question

Good policy

As stated in the previous version of the text, the chaotic image of household products has caused consumers to pay for the virtual high part. Similarly, this situation is also plaguing the implementation of many Huimin policies.

For example, at the beginning of this year, the Municipal Commercial Committee will publicly propose the implementation of the “old-for-new” policy for furniture in Beijing during the year.

As early as the second half of last year, before the Municipal Commerce Commission proposed this policy, the major home stores have already launched the "trade-in" campaign. No matter what kind of subsidy model it is used to benefit the people, it can't escape the "counterfeiting" of the merchants.

According to sources, because each brand has the right to change the price of the price, and the store is neglected to manage, resulting in many brand sales staff to increase the price, or for the "old-for-new" private threshold, "fudge" or "to smash" consumption Only those who buy the latest regular-priced products or buy enough furniture can participate in activities.

Can not afford to benefit, consumers who can not see convenience will naturally see the "old-for-new" as a means of promotion.

The premise of “trade-in” is to price

As the first home of the "clear price", it is actually the pioneer of the furniture "old-for-new".

It is understood that as early as September 10 last year, it has already carried out furniture "trade-in", no matter how much the consumer's furniture is broken, the home will be refunded to the consumer according to 5% of the purchase price of the new furniture. At the same time, the old furniture will be transported back to the warehouse center for free.

Wang Linpeng, the president of the Real Estate Group, who just wants to bring more convenience to the people, is very simple in implementing this measure. Subsequently, many stores in the capital have followed suit. However, due to the “concealed calculation” of the merchants, consumers’ misunderstanding of this measure has caused many stores to stop and implement.

However, this obviously did not allow any withdrawal of the home of the family, but let Wang Linpeng realize that "the implementation of 'old-for-new' must be implemented in the realm of price."

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