Zhibang cabinet Li Shiling: a long-term plan

Zhibang Cabinet Nanchang City Manager Li Shiling

At the beginning of 2012, Manager Li was appointed by Shibang to take the Nanchang. A new city, a new challenge, through the curtain of rain in Nanchang for nearly two months, what kind of unique insights he has on the Nanchang building materials market, how will he be in front of this "chaotic" battlefield in his eyes Row.

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a long-term plan

Always gentle, calm, and methodical, like an elegant and natural gentleman. This is the first impression of the manager of Zhibang cabinet. He is not like a businessman, but more like a polite reader. This fits well with the Confucian tradition in the spirit of Zhibang.

He is the manager of the Nanchang City in Zhibang cabinets. The time he came to Zhibang is not long, but in the building materials industry, it has been operating for six years. This can be regarded as a long time. He said that many brands have been operated in this industry. I originally wanted to give my career another direction, but I have not been able to jump out of the building materials circle. "Now, I can make a long-term plan in Zhibang." He seems to have a firmness.

"Currently, Zhibang is like a machine that absorbs talents and absorbs many outstanding talents in the building materials industry. I have always been very familiar with Zhibang." Speaking of today's choice, Manager Li explained. Perhaps it is such a kind of converging power that allows him to see the vision. Zhibang cabinets in the building materials industry do not have to say more, just recently in 2011, won the top ten brands in the annual cabinet industry. Its classic product Aegean, Milan impression series has already made a name for itself, becoming a representative work of Zhibang cabinet products. What is the achievement of a manufacturing company is more convincing than the achievement of the product, which also serves as an important reason to drive the rapid development and expansion of Zhibang cabinets.

The market will undergo a shuffle

At the beginning of 2012, Li-style manager took Ma Nanchang. The city of Nanchang and the Zhibang production base in Hefei are very close, and it is a city that has attracted considerable attention in recent years, especially the real estate industry. "The building materials market in Nanchang is still relatively primitive. There is no foreign red star Macalline. The impact of the large-scale commercial supermarkets such as the home on the market, the local market is chaotic - the chaos of the warlord is divided." Manager Li said, "you still need one. In two years, a round of reshuffle is needed, and Nanchang can gradually form a more standardized market. No matter what the market situation is, it still has to be full of fighting spirit.

"Chaos is not bad, this is a stage suitable for growth and operation." When talking about the strategy, Manager Li said, "If you wait until the product line has been formed and the market is reshuffled, then it will be more difficult to enter the market." In the view of the market, Manager Li has a sharp eye-catching, he is logically distinct, and it is not the same as his gentle appearance.

Regarding the strength and strength of Zhibang as a cabinet brand, Manager Li expressed his confidence without modesty. The entry of Zhibang is conducive to the reshuffle of the Nanchang cabinet industry. Zhilang’s wolf marketing poses a crisis for local brands. Many big brands will also feel the crisis, either keep pace or disappear from the Nanchang market. This is how emboldened.

Marketing is actually very simple

For the cooperation with online media, Manager Li believes that more detailed operations are needed. "Every aspect of online marketing is very important, and there is no focus on achieving better results." But he also admitted that Zhibang’s online promotion in Nanchang is still relatively extensive. The first quarter is nearing completion. Manager Li affirmed the sales situation in Nanchang. "This stage has exceeded expectations. Now Zhibang has to go beyond the target."

The extraction of grades is not easy, it requires a strong support. He said that our confidence is derived from the strong backing of Zhibang manufacturers. Zhibang's products need not be said. Zhibang is very strong in all channels, not just online marketing. Marketing is actually very simple, that is, setting goals and accomplishing goals. It seems that all the managers have heard of a big talk, I will choose the third-rate idea, first-class execution; not the first-class idea, the third-rate implementation. Manager Li said: "What we have to do is to copy the company's success model and strictly enforce it. I need to remind the executives not to be biased."

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