Hold up the hope of design proofing (on)

With the advancement of human society and economic development, people are using more and more of various image prints. The most important factor in image products, color, is more and more valued by users and designers. In the design and production of image products, proofing is an important means of controlling color. Through proofing, various errors can be avoided. When people mention proofing, they often refer to plate proofing (contract proofing) before printing. Although the contract proofing is the most important proofing in the entire color image product design and production process, it is not the only proofing required in the entire process. In fact, proofing work is required at all stages of the entire design and production process. However, due to the limitations of proofing technology, the importance of proofing in other links has been limited and weakened. It has been ignored by people and the corresponding people (eg designers) have paid a certain price for this.
With the rapid development of computer technology and image printing technology, great changes have taken place in the design and production process of image products, and the matching technology and methods of proofing are also constantly developing. As a world-renowned provider of computing and imaging solutions, Hewlett-Packard has always been an absolute leader in the field of printing. It has a unique ability to predict and analyze the market. It is good at discovering the market, good at understanding user needs, and good at constantly Market Demand The most suitable printing products and solutions for users are introduced.
First, the image products need to design proofing In the image product design, production process, mainly involves the user, the designer, the plate making center, a few parts of the printing factory personnel, they constitute the entire image product design, production process. In order to obtain better image products, they are most concerned about two kinds of proofs throughout the entire design and production process: design proofing for designers, and platemaking for contracting centers (contract proofing).
The most important part of an image product is color. Designers rely on color to express their unique ideas on the final image product. Even if the designer has a good design idea, but if it can not be fully and accurately shown in the final product, then this design still can not be recognized by the user, and then even affect the user's trust in the designer, and follow-up business .
For designers, they need to design proofing to help them design, not only for designers to communicate and communicate with each other, but more importantly to present their various design ideas to the user in a true and complete manner, and to the later stage. The printing production provides a reference. So what are the requirements for design proofing?
Bold color test. Since designers are now designing on a computer, that is, on the screen in RGB, the final product is printed in CMYK. Since the gamut spaces of RGB and CMYK are different, it is highly likely that the printed colors will be different from the designer's desired colors (the colors seen on the screen). To prevent this from happening, designers need proofing to mimic printed color effects to help them design.
Test the text content. Because image products include not only color, but also text, lines, and other content, and with the power of various image design software, people can carry out more and more complex design on the computer, then it is even more necessary to design and print to help designers. Inspection to prevent the occurrence of various errors.
Improve the design project bidding effect chart. Designing bids is an extremely important means for designers to express their design ideas to customers. The failure of design thinking can lead to failure in tendering; if the customer approves the design idea of ​​the designer, it cannot be realized in the subsequent printing production process, and it will inevitably bring irreparable damage to the designer.
Now due to price factors, designers generally use A3 format inkjet printers for general office proofing. However, due to the limitation of the performance of ordinary inkjet printers, designers can only use it to complete the inspection of the text content, and the inspection of the color printing effect cannot be achieved. This can only be done with late-stage proofing (contract proofing). This will inevitably bring about various inevitable problems. For example: The growth of the design cycle: Because designers can not see the future of the printing effect at the same time design, so the color can only be designed by experience, the designer can only find out when the plate making center provides the plate proofing. Then make changes. And now the time that the platemaking center needs to provide plate proofing is at least half a day. Once a deviation occurs, the entire design cycle will be extended. Previously, users have been able to accept the growth of this design cycle, and now it has become increasingly impossible. Due to the accelerated pace of work and fierce competition in the market, the design time for the designer to the designer is getting shorter and shorter. Often, the customer confirms the content of the color, text, etc. at the last minute. Once design deviations occur, it is difficult for designers to catch up in time.
The increase in production costs and the increase in costs: As the majority of domestic plate-making centers improve the proofing of the plate-making process, they are all first to produce a film and then proof. Once a design problem is found in the proofing, the designer not only has to pay multiple proofing fees, but also has to pay multiple fees for the film. In today's increasingly fierce competition, the increase in costs will inevitably reduce the designer's competitiveness, and will eventually be eliminated by the industry.
There is no ideal bid effect: If the designer adopts an ordinary office inkjet printer for proofing, it must be unable to provide high-quality design results to the customer. Therefore, in the bidding process of the client's project, it is inevitable that it will be difficult to win in the bidding. .
Plate-making proofing is a very important process in the prepress process. It is provided by the plate-making center to the designers and users. It is a powerful means to control the quality of the printed matter (mainly color quality) and is used to check the plate-making film. A means of quality, and for the user to confirm, sign the use (that is, the contract signed).
Regardless of whether it is for design proofing or pattern proofing, the proofing method that is commonly used now is the offset proofing machine (called traditional proofing). However, it has unstable proofing quality, high modification cost, long cycle, large investment, and land occupation. Large space, not suitable for the development of printing new technologies and other shortcomings. Therefore, the plate printing industry is always looking for new proofing methods instead of traditional proofing.
Second, the brand-new proofing way Because the designer uses the output effect of the ordinary A3 format office ink-jet printer, can not reach people's requirement for color proofing, people often do not call it proofing. The traditional offset printing and proofing methods also have many problems that cannot be overcome. Therefore, people are always trying to find new proofing methods to improve the entire design, plate making, and printing production processes. People have also discovered several different proofing methods (such as lamiNaTE proofing with optical or chemical proofing, OVERlaY proofing) for several decades, but all are due to some insurmountable reasons (such as: expensive, still after the first filming Proofing, etc., cannot replace the offset plate proofing, making it more difficult to get into the designer's line of sight.
In the past few years, a new proofing method has entered the field of vision. Digital proofing using ink jet printing technology has become more and more popular with the development of ink jet printing technology.
Digital proofing color effect: Digital proofing system has generally adopted 6 color ink system and precise ink drop control technology (such as: HP's color layering technology), so that the color space is larger than the color space of the printing proofing, and its color effect Can completely imitate the color effect of the traditional proofing, to meet the user's requirements for color proofing.
Digital proofing quality is stable and works in a normal office environment. Like the Hewlett-Packard DESigNJET5000 large-format printer, because of its own temperature and humidity sensors, when the temperature and humidity have changed, they can be automatically adjusted to ensure the stability of the print quality.
Digital proofing quality is stable and is not affected by human factors: due to adopting digital technology, once the proofing and coloring document (TCC file) is determined, the proofing color of each figure is determined, regardless of the operator's level, and only the operator presses Related steps can be operated.
Reduce the cost of modification and speed up the cycle: Because the digital proofing is the first proofing, after the software, so once the proofing effect can not meet the customer's request, the plate-making company must be modified, then only need to proof again, until the customer satisfaction, signature confirmation, without much Repeatedly out of the film, to avoid unnecessary waste and increase costs.
Small investment: The initial investment of the digital proofing system is only a few hundred thousand (computers, large format printers and related software).
Occupies a small space: only a dozen square meters, and can be run in an ordinary office environment, to avoid the greater investment in the plant.
Adapt to the development of new printing technologies; it can easily cooperate with digital devices such as CTP (computer-to-plate) and digital printers to meet the needs of new technology development.
Since ink jet printing technology is used, what is the difference between digital proofing equipment and A3 format printers currently used by designers? Whether it is just a 6-color ink system with a resolution of 1200dPi or 2400dPi. This is not the case. The above conditions are only necessary for the digital proofing system. Only with these conditions can not meet people's requirements for proofing equipment, especially the performance of the printing requirements, proofing equipment must also be equipped with a corresponding color management system (professional proofing software).