Kangbit Li Jiyang: more detailed and more humane

Li Keyang, general manager of Kangbit mattress

[Reporter] Hello everyone, everyone who came to our studio today is Li Jiyang, Manager of Kang Bit, and Manager Li, hello! First of all, please briefly introduce to the netizens the brand of Kangbit.

[李基阳] Hello everyone, Kangbit is a company registered in Germany. The company's production base and R&D base are in Shenzhen. It has been in existence for 10 years since its establishment. Our materials are imported.

[Reporter] What are the characteristics of our products and other similar brands?

[Li Jiyang] In fact, there are great differences in design and so on. However, since we are not in the market for a long time in Beijing, it has been officially settled in Beijing for more than a year, but we are committed to brand promotion. As time goes on, consumers will clearly see the characteristics of our products.

[Reporter] What is the layout of our current channels in the country? How many homes have you reached now?

[Li Jiyang] is almost 200.

[Reporter] Is the main network distribution still in the south? Because you just said that you have only been in Beijing for more than a year.

[Li Jiyang] In fact, Kangbit has been in Beijing for more than three years, but there were agents before, but as agents, more attention is paid to economic interests. Because we want to increase the promotion in first-tier cities, we Change the Beijing market to direct sales.

[Reporter] If the national sales channel is a game of chess, what are our main futures?

[Li Jiyang] Because our products are middle and high-end positioning in China, our channel positioning is generally large and medium-sized cities, first- and second-tier cities. Because of the impact of the real estate market regulation this year, the channel laying of these cities will accelerate in the next year. It is estimated that 15-18 stores, because we have opened six now. In addition, in the second-tier cities in China, some good third-tier cities are also the focus of our future attention, because now the third-tier cities are developing rapidly and the purchasing power is growing strongly. Our layout will be considered in the future.

[Reporter] The channel will sink a little. I just told you that our positioning is biased towards the middle and high end. The second-tier cities are still good. Will the consumer groups in the third-tier cities have certain restrictions?

[李基阳] Yes, there will definitely be certain restrictions. However, with the improvement of China's overall economic level, the purchasing power of many third-tier cities is also very strong.

[Reporter] In fact, the demand in the third and fourth line markets is very large. In addition, because the government's various security houses will be strengthened due to the support of real estate control policies, will we consider extending the product line to meet the needs of consumers in this area?

[Li Jiyang] is not pulling down some. Our company is also doing some work, and is also developing some products suitable for this market to promote, because we are also doing some products suitable for the affordable housing, third-tier cities, but now in the debugging stage, The future will be further promoted. Therefore, we will make appropriate adjustments to the market situation. More will be launched for the general consumer group.

[Reporter] So Kangbit's products are divided into many levels.

[李基阳] Yes, but we may not necessarily have to push very cheap and cheap, but it is suitable for products such as suitable rooms. Our company has always been doing this product. Now there are several models in every store on the market. It is suitable for this group.

[Reporter] How many of our more than 200 stores in the country are directly operated by themselves?

[Li Jiyang] Direct sales should be around 20. Every month, new stores are opened, and new stores are incremented every month. All of this number is only a rough estimate.

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