The Green Effective Way of Product Package Design

[Abstract] The paper researched the green performance of "moderate, healthy and recyclable" on the materials and forms of packaging, and tried to combine the packaging design with many related factors to practice. It proposes to improve the green efficiency of packaging through packaging design, and seeks a design idea that is compatible with the environment and nature. At the same time, the ultimate goal of packaging design is to promote packaging from a simple low-level model that meets human requirements to humans. The "symbiotic complementarity" realm that harmonizes with nature.

Keywords: green efficiency; packaging design; packaging materials; packaging structure; recycling recycling

The development of the packaging industry has accelerated the pace of economic construction. At the same time, some packaging has also increased the pollution to the environment. The "white pollution" caused by packaging erodes the green soil and threatens people's health. Protecting the environment and caring for the home are incumbent on every designer.

1 The concept of green efficiency

Nowadays, the green tide is sweeping the globe: After green food, green refrigerators, green air conditioners, green cars, and green buildings, green packaging has become a new trend.

Packaging and environmental issues are the most current topics. With the in-depth development of spontaneous or government-initiated environmental protection movements, ordinary consumption is increasingly focusing on the design behavior that is the origin of the product. Some even think that packaging design is the source of waste and destruction of the environment. Designers are The "culprit" of making garbage. Therefore, designers should also have environmental awareness and ideas. At the same time, for designers, implementing environmental awareness into packaging design is no longer just a matter of consciousness and perception. The most important thing is how to take action.

Green efficiency - from ISO's IS014000 series of international standards for environmental management, it highlights the meaning of "performance", "performance" can be understood as: efficiency and performance. Green efficiency is to protect the efficiency of the ecological environment and improve the coordination of the ecological environment, and to reduce the load and impact on the environment.

2 Packaging design is an important part of commodity packaging

Packaging plays a decisive role for commodities. Businesses use packaging as an important means of promotion: more than 90% of products in the United States are promoted by hand packaging. The packaging of modern commodities is to analyze the functions needed for specific commodities. Packaging design is an important component of commodity packaging. It can guide consumers to identify products through packaging design; it can be convenient for consumers to carry, keep and use; The enjoyment of art; it can also increase the value of additional use of packaging. Therefore, the success of packaging design will directly affect the fate of the product in the market. Select the necessary materials for body design and surface design, body design refers to the design, surface design refers to the packaging and decoration design.

Packaging design can be reflected in these two aspects.

2.1 Packaging visual design

Packaging visual design includes how to select colors, graphics, text, textures, brand names, and barcodes.

Packaging visual design refers to the surface design of packaging. It is a practical decorative art that uses goods as a proposition on the packaging, and it is designed to beautify the goods and beautify the environment through surface design.

2.2 Package Design

Including packaging structure design and material selection. The morphological structure is the main body but it is inseparable from the limitations of the material. The form mainly refers to the shape and style of the package, the form belongs to the art, the structure belongs to science, and the shape and structure are mutually restricted and closely combined. They are unified and difficult to separate absolutely. In general, the morphological structure and the formed containers must be based on materials. The material of the mouthpieces is the material basis of the morphological structure.

3 Ways to Improve the Green Efficiency of Packaging Design

The green performance of packaging design is to make the packaging form and function and materials conform to the requirements of ecological protection in the packaging design so that the packaging and the environment are in a natural harmonious relationship with users. Improve the efficiency and ability of packaging to protect the ecological environment.

3.1 Rational use of packaging design materials

The rational use of packaging design materials plays an important role in the green efficiency of packaging design. The use of natural materials, paper materials, high-grade paper materials, or degradable materials that can be dissolved should be strongly promoted. Because paper recycling is easier to handle. Other materials such as plastics are difficult to reduce and recycle. The large-scale use of plastic products has a growing impact on the ecological environment. Plastic product Shopping Bags, film packaging, and polystyrene foam lunch boxes have caused "white pollution." However, these plastic products can be manufactured using paper or reduced plastics. Paper packaging is a trend in the development of packaging materials. The world's demand for various paper and board products reached 225 million tons in 1995 and 305 million tons in 2000, an increase of 7 million tons per year. The production of paper products in China increased from 273.86 million tons in 1988 to 5.7 million tons in 1995. The growth rate in recent years is relatively large. Therefore, what China is experiencing is the time cycle of paper packaging and plastic packaging-paper packaging. Manner candy cones processed in boxes from Austria, using Scotchban coated oil-repellent paper, eliminating the previous foil lining, saving 8t aluminum foil a year.

Degradable plastics have also become green plastics, which replaces the defects of the general plastics that are heavily polluted, difficult to decompose, and difficult to recycle, thereby saving resources, saving energy, reducing waste products, and reducing pollution (see Figure 1).

(to be continued)