The packaging design strategy

In this age when a large number of commodity packaging is full of consumer attention, how to allow consumers to recognize your products in the first place and make packaging become an excellent “salesman” has become a major issue that manufacturers cannot ignore.

First of all, to find out the personality characteristics of the product, find a unique product sales proposal (USP). After the packaging design meets the basic requirements of the product, we should consider more about the content of the design. A person's attire can reflect his thoughts and culture, packaging design can also reflect the different connotations of products, brands, and companies.

Second, the accumulation and reflection of corporate culture image at the time of packaging. Packaging is designed for products. Products come from companies. Packaging design is unintentional and reflects the corporate culture. For example, Coca-Cola's packaging design not only gives the product brand connotation, but also reflects the accumulation of Coca-Cola's corporate culture. The vigorous and enthusiastic spirit of enterprise has penetrated all over the world. When Coca-Cola appears, people always feel it. Coca-Cola's inherent cultural essence.

Again, packaging design should reflect a certain regional culture. This is particularly evident in the food packaging design.

Finally, the performance of packaging design. The packaging design usually has a three-dimensional package design and a flat decorative design.