The road to the development of office stationery in China - establish a brand, focus on design

As we all know, China's office stationery industry is currently known to be in a situation dominated by foreign mainstream brands. China's office stationery brand has begun to form but is still in an unfavorable situation. How to achieve this situation is to break the Chinese office stationery. Brands and manufacturers must consider the issues, establish a good brand reputation, pay attention to product quality, and focus on product design is a must for Chinese office stationery on the road to self-improvement.

The office stationery industry is developing rapidly in China. At present, China is the largest producer and consumer of stationery. However, the two major crisis of brand hollow and high inventory have long plagued the development of China's office stationery industry. China's office stationery industry has been imitating and never surpassed. Years of OEM production has brought the industry to a bottleneck. How to find a new path of healthy growth in today's fierce market competition has always been the development direction of office stationery enterprises.

Although China is a big exporter of office stationery, it does not have a well-known stationery brand on the international stage, which is inseparable from the long-term production methods. The perfect production technology attracts the investment of foreign companies. Many foreign brands make stationery in China but enjoy the value of international brands and sell them all over the world. These products may not have high-tech content, but they have a brand appeal that cannot be compared. Therefore, the office stationery brand effect is a serious influence that the stationery store will not ignore in the future.

Planning and development is the foundation of brand success. To build a successful and well-known brand, we must operate from production to promotion to service. Lack of development planning and innovative skills can make brands lack features. As long as the self-integration plan is incorporated into the product, the added value of the product can be improved to increase the customer's dependence. Regardless of domestic sales of foreign trade, regarding the office stationery industry, only by taking the opportunity to master the design skills and transforming and upgrading the office stationery company can the existing value-added of stationery products be increased.

Only when new products can attract customers can they become the growth of office stationery brands. Therefore, in addition to fully considering the balance of office stationery products and the appearance of stationery in the process of commodity planning, the concept development of office stationery products is a long-term effort.

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