Cloud fulcrum will pay for the core modularization that makes the production of smart POS as simple as assembling a mobile phone

The smart POS machine not only brings a better experience for payment, but also realizes payment scenarios, diversified payment methods, and online and offline integration.

Cloud Point is a To B payment security solution provider that will pay for core modularity, provide partners with intelligent POS solutions, and support product development and inspection certification. The company's products were officially listed in May this year, and they received the investment of 10 million RMB angels of Yilian Capital, which was mainly initiated by Bao Yueqiao.

In the interview, the founder of Yunzhidian told reporters that POS machine manufacturers have long development and production cycles, and the development cycle of smart terminals is 12 to 15 months, which is not in line with the development of electronic products. The main reason is that the R&D cycle and terminal security certification cycle are very long.

In terms of development time, the cloud fulcrum first adopted the modular design of the intelligent POS machine, and the POS development cycle was shortened to 3-6 months through modular design. The modular design can customize the functions of the POS according to the user's needs, and increase the usage of the POS, such as parking fee payment, NFC, set-top box payment and so on.

The second step is to provide a smart terminal security operating system. The intelligent POS manufacturer can customize the function according to the user's needs. For example, through the cloud pivot OS system, the POS manufacturer can customize different functions to help restaurants and supermarkets go through the POS machine. Manage sales data.

In addition, the cloud pivot establishes a payment security system through key management, security algorithms, and logical interaction. And has a patent for touch screen POS invention. Yan Tie told reporters that by providing intelligent POS solutions, POS terminal operators can concentrate more on market development.

In fact, the traditional POS has only a simple payment function, and it has been unable to cope with the development status of the mobile Internet in the user experience. However, in terms of system replacement, both banks and merchants will encounter capital investment problems. In the market driving force of smart POS, there are mainly the following points:

The merchant supports the mobile payment by mobile phone through the smart POS machine. For example, Wang POS can directly generate the QR code of the merchant collection, and the user can pay through the Alipay scan code. The driving force from user demand will be the biggest incentive for POS machine replacement; Internet companies and banks can interact with merchant data according to intelligent POS system and realize personalized push, such as financial products and loans. On the other hand, smart POS can also be very helpful for merchants to collect data from merchants; traditional cashier terminals are bulky and cumbersome to operate. The smart POS can be used as a cashier terminal to save the cashier space, and the user convenience is also greatly improved. For example, when the hotel checkout, the waiter does not need to go to the front desk to open the bill, and the checkout can be completed quickly by the handheld POS; the emerging market New demands for mobile payments, such as parking garage smart toll collection systems and vending machines.

In terms of profitability, the cloud fulcrum mainly receives income through technical support and patent fees. Companies currently implementing technical cooperation include Wang POS, SIMCOM, ID tech, etc.

On the team side, co-founder Yan Tie has served as general manager of the business unit of the Sudden Group O2O and e-commerce department, and experience of Ingenico China Quality Department; co-founder Jiang Xiaoxi served as CTO of the Suide Group, technical director of Ingenico China; Sun Lilin served as the general deputy general manager of Yinshi, the senior director of China UnionPay accepting marketing department, and a senior researcher of China UnionPay Strategic Development Department.

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