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The payment industry has a history of thousands of years in China, from the "communication" of the Northern Song Dynasty in the first year of Ren Zong Tiansheng (1023) to the first bank card of China in 1985 (March 1985, by the Bank of China Zhuhai The "Bank of China Card" issued by the branch, and then the first credit card in China in 1986 (the "Great Wall Card" issued by the Bank of China in June 1986 became the first credit card issued in China) to the first online bank in 1996. (In 1996, Bank of China took the lead in establishing an online service) until 2002, when China UnionPay was established. The payment industry has been developing around the "card", or around the convenience of trading. It can be said that this stage is the "physical" evolutionary history of the payment industry.
Crossing the millennium, payment has ushered in the "electronic" era
With technological breakthroughs and innovations, Internet technology has been widely applied to the commercial field, and global e-commerce has quietly emerged. At the time when e-commerce emerged in the United States in 1996, it was a period of vigorous development of China’s “going out, introducing†strategy. This period is a period of rapid development of China's Internet, and our first batch of Internet users was born. This laid a certain market foundation for the electronic road of China's payment industry in the later period.
In October 2003, Alipay was officially launched. This year, Alipay officially entered the stage of history and opened a new chapter in our payment electronic.
After ten years of development, the e-commerce giant headed by Alibaba has developed in the commercial field, and electronic payment has “flyed into the homes of ordinary peopleâ€.
The princes fight for hegemony, scan code payment to give birth to new business value
If the traditional payment method is that the merchants and consumers are "one-night stand" relationship, the ability of the "continuous relationship" of the scan code payment is the "lover" of the merchant's dream.
First, keep up with the trend and meet consumers' "hobbies"
Support for WeChat payment, Alipay and other scanning code payment should be the standard for all offline offline stores. More and more consumers are more interested in the stores that support mobile payment, and those stores that have not yet implemented mobile payment methods are gradually being indifferent to consumers.
According to market data, the proportion of credit card consumption in the daily consumption of domestic consumer groups after 80 and 90 has reached 60%. User-side consumer trends have long been perceived by forward-thinking business owners, and credit card spending is already the number one choice for many consumers. This is the consumer trend on the user side to close the merchant side. More bosses are more willing to welcome the mobile payment habits of consumers to pay for their habits, contributing to the growth of their business.
Second, keep old customers, deep user marketing management
The "regeneration" ability of the scan code payment starts from the user side. The traditional payment is technically difficult to keep any valuable information of the old customer, and the scan code payment and payment process can make the user become the enterprise. Fans can effectively convert fans into corporate member users through operations.
In the era of fan economy, users have to win the world. More and more companies are beginning to value the commercial value of fan marketing. Instead of spending more marketing expenses to attract new customers, it is better to keep every old customer through a simple action. According to research, 80% of the business of ordinary companies comes from old customers. It can be seen that the reputation and brand value of the company play an important role in the whole process of commercial realization.
From the perspective of the top two Internets in China, Tencent and Alibaba have important platforms in the entire business layout, both offline and online. Since the birth of WeChat public account, the scattered fan economy in the era of mobile Internet has begun to develop towards the social economy. More fans will lose their effective operations and management. It is also a relentless enterprise that does not manage the existing customers. The continuity and stability of the business will face the traffic bottleneck on the consumer side.
More and more consumers are pursuing personalized, fashionable and customized consumer demand, and how to obtain the most forward-looking consumer hobbies on the user side. Traditional market research has been unable to adapt to market analysis in the mobile Internet era. Therefore, users manage the most effective and direct interaction between the business and the consumer, when we are unable to know the user's ideas. The most effective way is not to ask them, but to let consumers tell you what they want. At this time, companies need to interact with consumers. The platform capability of WeChat public is the best choice to solve this demand.
Third, spontaneous, more efficient, more accurate social communication
The social linkability of scan code payment is lacking in traditional media communication. Payment and membership, WeChat payment can turn users into fans, and at the same time, the information and products that the company most wants to spread to consumers can be accurately and effectively displayed for consumers to see for the first time.
At present, through technical means, it is possible to realize the secondary marketing ability of consumption as a welfare. From consumption to paying, consumers always have a relationship with users, and more savvy operators turn the way they spend money to buy and drink into a way of giving money to consumers. There is an intermediate advertising link between the company and the consumer, which directly transitions to the right to consume and receive secondary consumption. Enterprise scanning code payment should start thinking about how to make fans spontaneously actively spread the products of the company or promote the brand for the company.
Who is the endorsement for the company? The best image spokesperson for a company is a consumer. In the age of social networking, consumers are increasingly enjoying sharing. Many consumers often regard sun exposure as a pleasure before they consume it again, which brings new marketing ideas to the company. Scan code payment can be summarized by fans, providing business operators with an infinite number of communicators - fans.
The spread effect of fans has both a fission-like speed and a continuous influence of butterfly propagation. From guiding to precise touch to achieve efficient social communication, companies only need to use the scanning code to pay for this entrance. The value of scanning code payment will make enterprises in the fan economy era.
Why are mobile payments sought after by merchants and consumers?
Merchants are eager to experience, whether it is official activities, powder absorption, payment experience, are very attractive to businesses and consumers;
a. Diversified payment methods: Consumers can scan QR codes, install PCs at the checkout counter, scan the consumer's 1D code with a scan code gun, or install an APP on the mobile phone, and collect the payment with the APP;
b, the receipt of three seconds to complete: a better sense of experience, you can print small tickets;
c. Support WeChat and Alipay binding credit card payment; data display: Most of the mobile payment is after 80, 90, and 00; such consumer groups basically use credit cards;
d, real-time query of accounts: For example: there are five chain stores, if you only pay the boss QR code to collect money, so that the consumer money has not paid successfully, you need to ask the boss, and the boss can not be in five stores at the same time; Such payment can be clearly seen through the PC cash register software or APP: payment success, payment failure, unpaid;
e. Convenient financial reconciliation: For example: there are five chain stores. If you only pay the boss QR code to collect money, when you clear the account at night, you can't tell which store has collected the money, you need a pen reconciliation, a lot of Increased the cost of manpower management; and the background of the service provider development, click on the query to find out how much money is collected by the five stores, and the financial reconciliation is convenient;
f. Convenient refund: For example: the hotel collects 1000, the next day retreats 500, the cashier finds a small order or pays the order, scans the code for a refund, and gets it in three seconds;
g. Participate in official activities: When WeChat Pay and Alipay launch activities, the service provider can choose the merchants who meet the requirements to participate in the activities of the lawsuit, WeChat payment and Alipay to help the merchants to do activities;
h: Marketing tools: WeChat payment and Alipay back-end, you can set up random activities, full reduction, full delivery and other business activities, businesses can use these tools to do their own activities;
i: Fan interaction: The service provider can help the merchant to set the WeChat payment, then you can pay attention to the merchant service number, and the powder is quick and convenient; for example: a clothing chain store, attracting 100 fans every day, there are 3,000 fans in a month; these fans are The most accurate customer, the merchant can push four messages a month to let all fans see the new products, discount activities, product introductions of their stores; this way you can educate fans through the service number (by soft text let fans know that the clothing they bought is What kind of fabric, what designer to do, etc.), fan interaction (can do some offline fan activities on a regular basis); compared to the original poster to do such an activity with almost no exposure, the effect is clear at a glance.
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