Pathfinder 2018 new release will focus on children's clothing business

On January 21, the Pathfinder held a new product launch conference for the fall and winter 2018. Wang Jing, chairman and president of Pathfinder, said that he positioned his multi-brand as an outdoor explorer, outdoor traveler, outdoor artist, and small pathfinder. Multi-brand collaboration provides consumers with ultimate outdoor products and services.

Wang Jing emphasized that the Pathfinder will do a good job in the main business and return to the heart of the early days, and will locate Pathfinder's future products in the professional, scientific and technological, and fashion fields, and make clear positioning for each series of products.

For the brand positioning, Pathfinder gives the following explanation: outdoor explorer is the main product of the Pathfinder; travel insurance is a line of Pathfinder, and is also a very important series, travel series travelax The artist represents the DX brand; the Little Pathfinder is a part of the children's wear toread kids. This is the theme of Pathfinder's 2018 propaganda. Next year's design and activities will be centered around this theme.

In addition, Discovery Expedition has completely upgraded its product line, using the “GO DISCOVER” brand SLOGAN; the “Little Pathfinder” will host four lines of polar expeditions, ice and snow worlds, mountain training camps and outreach amusement parks. The products will use TiEF GURAD. Three anti-technology, anti-oil, put stains, water repellent.

Chair

DONG GUAN CITY CHING XIN INDUSTRIAL CO LTD , https://www.chingxin.com