The integration of Chinese traditional pattern patterns in packaging design

1.6 Other pattern patterns

Turtle pattern: a traditional decorative pattern. Refers to the tetragonal continuous pattern consisting of a hexagonal skeleton, because it resembles the markings of a turtle, hence the name. In ancient times, tortoise shells as a divination tool, that can be lucky; "Zhuangzi Qiushui" said: "I heard Chu turtle turtle has died 3000 years old." It is known as turtle longevity, is a kind of spiritual things. Used as a pattern for auspiciousness.

The Kidnapping Dragon: A dragonlike pattern that resembles the shape of "work" (two short wooden planks, one vertical wooden plank).

Diagram of algae: a decorative treatment on the ceiling of a traditional building. Generally made into a circular, square or polygonal concave surface, there are a variety of patterns, sculptures and color surface.

Ji Xingjin: Pattern motif decorated with auspicious stars as a base figure.

2 Application of Traditional Patterns in Packaging Design

Bronze ornamentation, painted pottery, Wattana, and Chinese knots are precious traditional patterns left by the ancients. They can be used for ancient times. The use of some of today’s practical handicrafts and export products can be made more national and more appropriate. With the charm of ancient oriental countries.

Our application of traditional patterns is not simple. All-takenism. The things of the old ancestors were not all "nations, but also the world." The Chinese traditional patterns sprouted in human childhood, grew and developed in a long feudal society, and it will surely bring feudalism out of the fetus of the feudal society. Cultural imprint. It should be understood that some traditional auspicious designs have superstitious and backward dross elements. Therefore, we must follow the scientific and realistic attitude, to preserve the truth, and to promote its nationality and practicality.

Examples of perfect packaging designs using traditional designs abound, especially in the packaging of some traditional and old-fashioned goods and featured goods. Often used as a motif, border, or icon pattern. For example, in the packaging of white wine, as shown in Figure 7, the “Yulong Longxi” wine packaging bag is based on the pattern of Qing Dynasty dragons of the four gods of the Han Dynasty. It combines the Hanlong pattern on the upper and lower edges of the text with the dragon's borders on two sides. Reveal the cultural connotation of the wine. Figure 8 shows the oolong wine packaging carton development diagram, in the four sides above, evenly distributed Qinglong, Baihu, Suzaku, Xuanwu four gods, with animal face in bronze as a two-sided continuous trim case, with the appropriate calligraphy body , making this wine package full of rich ethnic customs. Another example is the packaging of the Jinjiu wine. The whole package uses the phoenix pattern as the main pattern, combined with the modern white flower design to become a perfect example of the combination of tradition and modernity. The pharmaceutical packaging shown in Fig. 9 is decorated with enamel lines to convey the long history and good curative effect of traditional Chinese medicine. Fang Shengping's long pattern has been successfully applied to China Unicom's corporate logo and its various types of packaging. Its roundabout lines represent a modern communication network. It symbolizes that Unicom’s communications business is organized and organized. And the letter arrived unimpeded. At the same time, it also symbolizes that Unicom's business is endless and will last forever. The much-anticipated Beijing 2008 Olympic bid marks the overall structure also taken from the Chinese traditional pattern "plate length", in order to bless Beijing's successful bid for the Olympic Games and the 2008 Olympic Games.

There are many kinds of Chinese traditional patterns, and the number is huge, which embodies the wisdom and wisdom of their ancestors. Every packaging designer should seriously consider how to make full use of such rich and excellent historical resources to design excellent packaging works with Chinese characteristics combining modern and traditional.

(Text / Liu Xiaojing Wuhan University of Technology)
Packaging Engineering