Analysis of the four major trends in the development of printing industry in 2014

[ppzhan Abstract] Under the impact of the Internet, the development of the printing industry is becoming less and less ideal. Transformation and upgrading have become the inevitable development of the printing industry. The transformation and upgrading will surprise this new opportunity. Then, in the new year, what kind of development opportunities will the printing industry present?

This is a good time, this is a bad time. The ever-changing has become the basic feature of the world. In the constant changes, will China's printing industry usher in a new turn? Some people think that the printing industry will usher in not only the contraction and consolidation, but also the turning and breakthrough. In combination with the areas that are usually concerned, the author believes that there are four trends in the development of the printing industry in 2014.

Hybrid operations incited the printing industry in the newspaper printing market, and industrial transformation was accompanied by corporate integration. With the shrinking of the paper media, newspaper printing will continue to appear in the printing and printing. Due to the singularity of the use of equipment, a considerable number of newspaper printing companies will suffer losses and unsustainable conditions. In order to get out of the predicament, there will be a group of newspaper printing companies will try to operate other printing projects outside the newspaper printing, to "mix the business" to shake the market. If the printing volume of some central city newspapers drops too fast, there will be the possibility of mergers and acquisitions of newspapers and magazines, that is, two or several printing factories will gather their business to a printing factory to solve the serious excess capacity of each printing factory. Happening. This kind of resource allocation can make some newspapers get rid of the uneconomical state of printing investment.

The main force of digital printing will be developed to large groups and national enterprises. In 2013, many large printing companies began to enter the digital printing field. Some of them hope to solve the problem of enterprise development through digital printing, and some hope to build an Internet platform through digital printing. Promote national development. Due to the rapid increase in commercial property rents and the high labor costs, a large number of digital fast-print shops in 2013 suffered operational difficulties. In the past, digital printing did not have Internet cooperation and no design support. The extensive operation of the slap-and-loop style has come to an end. In 2014, large-scale printing enterprises will occupy the dominant position in the market with their own technological advantages, brand advantages and equipment advantages, and enhance the entry barrier for digital printing.

Printing companies strive to build Internet companies, and software requirements will exceed that of printing equipment. In 2014, overcapacity in the printing industry will cause more companies to abandon their expansion in printing equipment, and more companies will invest in the development and use of printing process software and digital asset management software related to printing. More and more printing companies will provide solutions with Internet applications as the direction of development. After all, in the Internet era, printing companies are relatively lagging behind and have potential for industrial preparation in the future Internet format. At the same time, the creation of the printed Internet platform has undergone several years of exploration and will start to shift from PC terminals to mobile terminals as well as other industries. This kind of terminal change may be the beginning of the true personalization and diversification of printing.

Creative services have become the main means of competition Due to the overall sluggishness of the printing industry, many printing companies will also use low prices as a means of competition. Faced with this situation, some printing companies with more service awareness and design capabilities will adopt differentiated competitive strategies. On the one hand, they will highlight creative advantages and provide customers with high value-added products. On the other hand, such printing companies will serve customers. Tailored total solution. Through the scientific connection of customers in all aspects of printing, reducing the printing investment of customers to obtain higher printing profits. When printing companies develop to this level, they can realize the replacement of processing with service and create value with creativity.

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