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On January 7, the 4th China Redwood Furniture Industry Development Summit was held in Zhongshan, and the brand mahogany furniture dealer alliance was announced here.
The cabinet industry distribution model needs to be adjusted
According to industry insiders, after the establishment of the alliance, a series of activities will be organized from time to time to organize professional training and investment fairs. The purpose is to open up the upstream and downstream industry chain, establish smooth communication channels, improve the mahogany furniture market system and circulation system, and coordinate mahogany furniture. Channels, terminal management and competition promote the prosperity of the mahogany furniture market. This has undoubtedly played a certain role in the cabinet industry with dealers as the main sales channel.
With the further development of the cabinet industry, the growth rate of the total output value of the industry has begun to slow down. Under the increasingly symmetrical information and the development of market intensive cultivation, the flat channel methods widely used in mature industries have begun to grow in the cabinet industry. In the exhibition, cabinet companies need to develop new models suitable for the current market and enterprise development needs.
Avoid dealer structure is too complicated
Before the cabinet company develops a new model, it must be considered that the complex and multi-level distribution structure is difficult to effectively control and manage the sales channels, especially the distributors and store outlets under the dealers, and directly lead to the channel policy not being obtained. Effective implementation and implementation, and it is very easy to cause serious channel conflicts between dealers to compete for price and cross-regional sales;
Second, the one-way multi-level channel structure will also hinder the improvement of the operating efficiency of the entire cabinet marketing system, which is not only not conducive to the formation of product price competitive advantages, but also makes it difficult for cabinet manufacturers and market terminals to establish effective communication, directly causing the entire The market response speed is reduced.
Thoroughly operate the regional market
In terms of design, if the cabinet company shrinks the existing dealership site, compressing it from one province or half province to a prefecture-level city, and compressing it from one prefecture-level city to one or several counties, on the one hand The existing dealers concentrate their energy and resources, and make the market in the distribution area fine and thorough, thus greatly improving the performance output of the unit area. At the same time, in the new blank area, new dealers can be set up and utilized. Their resources to effectively operate these blank markets have also effectively solved the problem that the original large dealers only cover not intensive farming.
From this point of view, cabinet companies should rationally plan the profit and sales area of ​​each dealer, strengthen the construction of outlets and terminal retail, in order to finally achieve the purpose of improving the market response speed of the entire enterprise.
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