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Having talked about skiing techniques for so many days, everyone will feel boring, and today we share with everyone a pair of ski glasses lens technology PRIZM and its story.
PRIZM lens technology was born in October last year after a 15-year R&D course by OAKLEY, the world's leading sports brand. Maybe you are not very familiar with this English name, but I believe you have seen a lot of ski glasses on the big O sign.
To talk about this, first talk about the OAKLEY brand.
Founded in 1975, OAKLEY is headquartered in Southern California and is one of the world's leading sports brands. OAKLEY has more than 1,000 patented technologies and constantly discovers problems and seeks solutions in an artistic manner. This unique philosophy makes OAKLEY the most representative and unique brand on the market. OAKLEY's innovative technology enables world-class athletes to perform at the best level in competition. OAKLEY is known for its high-definition high-definition optical High Definition Optics (HDO) technology, which is applied in fields including sunglasses, optical sunglasses and ski goggles. OAKLEY has grown from a world-leading sports sunglasses brand to a leading sports brand involved in sportswear, footwear and accessories. OAKLEY's products include men's and women's professional sports series and active lifestyle series.
As you can see from the above photos, OAKLEY's development in the Chinese market is also quite good. Last year, OAKLEY formally signed "Altar of the Altar" Lindane, who became the first Chinese brand spokesperson. Super Dan has always made remarkable breakthroughs in competitive sports and personal positioning, making him the best choice for Oakley's Chinese spokesperson. As Oakley's first Chinese brand spokesperson, Oakley will also launch limited-edition spectacle lenses for Lindane, which will be issued worldwide in limited quantities.
The topic goes back to PRIZM lens technology. This revolutionary new technology aimed at maximizing visual contrast and visibility has the ability to adapt to different light environments and was first used in the brand's snow mirror products. The birth of PRIZM is bound to make the world of ice and snow an extraordinary "visual" surprise.
In fact, OAKLEY had already deeply understood the theory of controlling light through the physical perception of color contrast by human vision many years ago. In recent years, as light control becomes more mature in other technical fields and is well applied to various types of engineering design, OAKLEY has also found the key to achieving lens technology development and innovation through the effective control of light. PRIZM is an innovative bioengineering lens technology that emerged as a result. Let's take a look at the comparison chart between this technology and ordinary lenses.
OAKLEY has conducted a lot of color and biological research on human eyes. Studies have found that human eyes are extremely sensitive to two specific colors in the snow environment with relatively low color contrast, blue and orange. In the PRIZM technique, this finding was applied maximally to filter out other unrelated background colors by highlighting and strengthening the two sensitive colors. PRIZM adopts this precise adjustment of colors to clearly display various details in the snow environment. The optimized visual contrast gives the objects more vivid colors, and gives clear insight into the contours and texture of objects. Ski enthusiasts who love to fly in the snow will no longer be disturbed by the background color during taxiing. Visual attention is entirely concentrated on obstruction observation and detailed judgment in the movement. PRIZM allows you to see more clearly in the snow, respond more quickly, and perform better. In addition, PRIZM, as a breakthrough in OAKLEY's exclusive patented technology, still upholds the brand's inherent technological heritage.
PRIZM lenses not only filter almost all harmful light, but also allow a large amount of harmless light to penetrate. Compared to traditional snow lens lenses, PRIZM's adaptability to various intricate lighting conditions is also unique. Black color, green color and rose color can be easily matched to match colors. It is the challenge of adaptability brought about by different light intensities in snow and other weather conditions.
The winner of the Winter Olympics Women's Mountain Downhill Championship, Lindsey Vaughan, one of the most successful women's skiers in American history, commented on the PRIZM snow mirror. "Any of the gullies and bumps in the snow The series of small details are clearly restored in the new PRIZM lens, giving an insight into it.
The Flight Xeck, the frameless snow mirror that used PRIZM lens technology for the first time last year (right picture above), is quite good in terms of price, appearance, comfort, and anti-fog effect.
In 2016, a total of 6 series of snow mirror products with top PRIZM lenses were launched. In addition to the original Flight Deck, the Flight Deck XM series, which is suitable for small-faced wear, meets the needs of snow-fellows for women and adolescents, inspired by the helmet mask design of fighter pilots, giving you a new perspective. All systems carry Prizm's patented lenses, which significantly increase snow profile, bulge and texture visibility, making skiing more confident.
Oakley will launch a new spokesperson for this season, Stale Sandbech, the most talented and stylish athlete in today's snowboarding world.
Stale is recognized as a jumping king, but you must not know that he is also an excellent pipe skater. His extreme sports strength is comprehensive and he is also a conqueror on the street. He is a young but extremely capable skier, and his difficult moves are not in his words. Sabdbech has participated in 2 Olympic Winter Games. In the slalom competition at the Sochi Olympics, his crazy show brought him a silver medal.
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